SEO Strategy for Long-Term Growth

A solid SEO strategy is the foundation of long-term search success. We combine in-depth research, technical expertise, and data-led decision-making to create a strategy that attracts high-intent traffic, improves visibility, and drives business growth.
How we can helpGet in touch

Why you need our SEO strategy services

At Common Ground, we take the complexity out of SEO strategy. We help you understand where to focus your efforts, what content will generate leads, and how to optimise your site for sustainable growth. Our approach is built on data, not guesswork, so you can make informed decisions and see measurable results.

 Our SEO strategy services

Our 5-step SEO strategy approach

SEO Campaigns

Step 1

Discover

Many businesses invest in SEO without a clear strategy, leading to wasted efforts and minimal impact. Without the right insights, it’s impossible to know where to focus for the best ROI.

We start by analysing your competitors, assessing your site’s strengths and weaknesses, and identifying opportunities. With a clear roadmap in place, we ensure every move is backed by data and tailored to your business goals.

improve

Step 2

Improve

Even the best strategies fall short if technical issues, weak content, or poor user experience are holding your site back. Many businesses struggle to convert visitors due to slow load times, poor structure, or outdated optimisation.

We refine your website’s foundation, ensuring it’s built for success. From technical SEO fixes to content optimisation, we remove obstacles that prevent your site from ranking and converting effectively.

build

Step 3

Build

Content is at the heart of SEO success, yet many businesses fail to create content that ranks, engages, and converts. Without a clear plan, efforts can feel scattered and ineffective.

We develop high-quality, search-optimised content that speaks to your audience’s needs and intent. From thought leadership to conversion-driven landing pages, every piece is crafted to enhance visibility and drive meaningful engagement.

migrations

Step 4

Promote

A great SEO strategy doesn’t stop at content creation. Without strategic promotion, even the best resources will struggle to gain traction.

We amplify your content’s reach through targeted link-building, outreach, and digital PR. By securing authoritative backlinks and positioning your brand in front of the right audience, we strengthen your site’s credibility and search rankings.

measure

Step 5

Measure

SEO isn’t a one-time effort-it requires ongoing analysis and refinement. Without tracking performance, you risk falling behind your competitors and missing key opportunities.

We provide real-time data, performance insights, and continuous improvements. By monitoring key metrics and adapting strategies accordingly, we ensure your SEO efforts drive lasting success.

Get results

Why work with us for SEO strategy

01

Expanded reach

Reaching the right audience is critical, but standing out in competitive search results is a challenge. Our strategic approach ensures your brand is positioned in front of the decision-makers who matter most.

02

High-intent leads

Traffic alone isn’t enough, your SEO strategy should focus on driving real business results. We create data-driven strategies that attract and convert high-intent prospects, delivering meaningful ROI.

03

Proven results

We don’t focus on vanity metrics. Our approach to SEO strategy is built on real data, expert execution, and measurable outcomes. With a track record of delivering growth, we help businesses build sustainable success.

Our Other Services

01

Managed SEO

our website’s SEO performance hinges on more than just great content. With our Managed SEO Services, we ensure every aspect of your site is optimised for sustained, long-term growth.

02

SEO Strategy

Unclear on your business focus? We’ve got you covered with our customised SEO strategies that will move the needle for your business, whilst also maintaining your brand identity and voice.

03

Link Building

It’s one thing to put a plan in place, but we also put high-quality backlinks in place to boost brand authority and ranking. We ensure that our strategies target impactful links that drive results.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our SEO experts

1729526179043 222

Daniel Bianchini

Co-founder & CEO

Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
Connect on LinkedIn
1516859957518 222

Matthew Taylor

Co-founder & COO

Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
Connect on LinkedIn

Free ebook

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Resources

SEO Resources

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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