Generative Engine Optimisation (GEO) for Future-Proof Brand Visibility
AI has revolutionised how people use search, as well as how brands get found. Generative Engine Optimisation (GEO) helps you to stay visible in AI-generated answers across platforms like Google, ChatGPT, and Gemini.
We can audit your current presence, identify missed opportunities, and build a strategy to boost your brand’s visibility, authority, and relevance in the evolving AI-powered search landscape.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is how brands optimise for AI-generated answers, like those found in Google’s AI Overviews, ChatGPT responses, and Bing Copilot summaries.
Unlike traditional SEO, GEO focuses on how your brand, content, and authority appear across AI-driven engines. We audit your presence, analyse competitors, and build a strategy to boost your visibility in the new AI-powered search landscape.
GEO ensures your brand remains discoverable, sourceable, and trusted—even when search engines no longer show 10 blue links.
Be aware, not all companies and industries have agreed on the term “GEO” as an industry standard. You may also see the following terms used to describe the same thing:
- AIO (AI Optimisation)
- AEO (Answer Engine Optimisation)

Do you need GEO?
Why generative engine optimisation matters
01
Get ahead of competitors
Win visibility in AI-generated answers before your competitors do—and become the go-to source in your niche.
02
Increased visbility
Optimise your content and brand signals to be picked up by AI tools like ChatGPT, Gemini, and Google’s AI Overviews.
03
Drive brand authority
Earn trust from AI engines and users alike with citations, structured content, and a strong digital presence.
Our GEO services
Our 5-step GEO process
We take a strategic, audit-led approach to GEO. Each phase of our process is designed to uncover where your brand stands today, and how to dominate tomorrow’s AI-powered results.
01
AI search visibility audit
We assess how your brand shows up (or doesn’t) in key AI-powered platforms like Google AI Overviews, ChatGPT, Bing Copilot, and Gemini.
We identify which content AI tools are referencing, how your brand is described, and whether competitors are outranking you in these new result types.
This gives you a clear baseline and reveals hidden opportunities for visibility in AI summaries and answers.
02
Content structure and indexability review
AI tools rely on structure and clarity. We evaluate how your content is formatted, checking headings, markup, and on-page elements like schema and EEAT signals.
This helps ensure your content is sourceable, summarised accurately by large language models, and optimised for AI visibility.
We’ll identify content gaps and structural issues that may prevent AI engines from trusting or referencing your pages.
03
Authority and citation audit
AI engines favour trusted sources. We analyse your backlink profile, brand mentions, and citation coverage across high-authority sites.
We compare your authority signals to top competitors who are frequently cited by AI models, and identify the gaps.
This step reveals how AI perceives your credibility and what’s needed to increase your presence in AI-generated results.
04
AI-optimised content strategy
We define a content roadmap designed for the AI age.
You’ll get recommendations on high-impact content formats (like structured FAQs and how-to guides), which pages to refresh, and new content topics designed to align with AI user intent.
This strategy gives your team a clear plan to improve AI search visibility and stay ahead of evolving AI algorithms.
05
Brand authority strategy
We help position your brand as a trusted source that AI engines can’t ignore.
This includes guest post opportunities, strategic PR, citation building, and listings in AI-referenceable platforms like Wikipedia and Crunchbase.
We develop a long-term authority-building strategy that enhances your chances of being cited and trusted by AI engines.
Our GEO package
A GEO package to fit your needs
Below you will find the three different packages that we offer with our GEO service. However, we can also offer bespoke plans with implementation as required; just get in touch to discuss.
Insight
For those who want to understand their AI visibility position.
Includes: AI search visibility audit
Best for: Brands looking for a quick snapshot of their current visibility in AI-generated results.
Enhance
Let’s you improve structure, authority, and signals.
Includes: AI search visibility audit, content structure and indexability review, authority & citation audit
Best for: Teams ready to understand their AI search performance and where they need to improve.
Influence
Build and shape how AI platforms see and cite your brand.
Includes: Everything in Core + AI-optimised content strategy + brand authority strategy
Best for: Brands seeking a comprehensive strategy and roadmap to own visibility across AI-powered platforms.
5 Stars on Google | Trusted by growth-focused B2B Brands
Ready to Future-Proof Your Search Visibility?
Let’s talk about how Generative Engine Optimisation can work for your brand.
Get in touch to explore the right approach for your goals.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
Newsletter
Sign up to our newsletter
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.