Smart SEO, PPC & Content. Built for B2B Growth.
We help B2B marketing teams turn digital channels into scalable, measurable growth.
Whether you’re looking to increase pipeline, improve lead quality, or prove ROI, we bring the strategy, execution, and accountability to make it happen.
No fluff. No noise. Just joined-up thinking and outcomes that matter.
Strategy, Channels, Results – All Joined Up
We connect SEO, PPC, and content to do one thing well: drive measurable growth.
No channel silos. No vanity metrics. Just clear strategy, smart execution, and outcomes that matter to your business.
01
SEO
We build search strategies that do more than rank. From technical SEO to content optimisation, we focus on driving the right traffic – and turning it into revenue.
02
PPC
Smarter paid search campaigns built to convert. We manage your budget like it’s our own – optimising for ROI, not just clicks.
03
Paid Social
Get in front of your audience where they’re already active. Our paid social strategies are built to drive awareness, engagement, and leads – not vanity metrics.
04
Content Marketing
Content that ranks. Content that converts. From thought leadership to landing pages, we create assets that move your audience through the funnel.
05
Generative Engine Optimisation (GEO)
We can audit your current presence, identify missed opportunities, and build a strategy to boost your brand’s visibility, authority, and relevance in the evolving AI-powered search landscape.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
Increase visibility across search, paid, and social - reaching the right audience at the right time with the right message.
02
Qualified Leads
We focus on quality, not just quantity - building campaigns that generate high-value leads aligned to your business goals.
03
Proven ROI
We don’t just show activity - we show impact. Clear reporting, measurable growth, and accountability built in.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.
02
Small to Mid-Sized Marketing Teams
Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.
03
Founders, CEOs & C-Suite
We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.