Demand-Driving Digital Marketing for Ambitious B2B Brands

We’re a senior-led, boutique B2B digital marketing agency, helping brands reach the buyers that matter – building predictable demand across search, paid media, and AI-led discovery.

 

We focus on the channels that actually drive pipeline: SEO, PPC, and Paid Social.

 

✅ Drive qualified demand across organic and paid channels

✅ Reach high-intent buyers throughout the full decision journey

✅ Turn visibility into pipeline with performance-led strategy and execution

 

Award-winning | Senior B2B specialists | Proven results | 5-star reviews

Let's Talk

Is your digital growth strategy actually driving pipeline?

If the challenges below feel familiar, the issue isn’t effort or spend – it’s a strategy that isn’t aligned to how B2B buyers research, evaluate, and convert.

Getting traffic and clicks, but not real opportunities?

Volume alone doesn’t convert. Without an intent-led strategy across SEO and paid media, activity looks healthy while revenue impact stays unclear.

Over-reliant on paid, outbound, or one channel?

When growth depends too heavily on a single lever, costs rise and momentum stalls. Sustainable demand comes from the right channel mix.

Missing a joined-up, performance-led strategy?

Disconnected tactics lead to wasted spend. A clear growth roadmap keeps SEO, PPC, and Paid Social aligned to the same commercial goals.

Working with Common Ground

Why choose Common Ground as your B2B growth agency?

Boutique agency of senior B2B specialists

We don’t sell channel silos – we build demand systems. You work directly with senior marketers who understand how SEO, PPC, and Paid Social work together to drive pipeline. No juniors, no account layers, no wasted budget.

AI-powered efficiency, human-led strategy

We use AI to remove friction and speed up execution – from research to optimisation – so more of your investment goes into outcomes. Strategy, prioritisation, and decision-making stay firmly human-led.

Proven case studies backed by 5 star reviews

We don’t hide behind frameworks or vanity metrics. Our case studies show how we’ve helped B2B brands generate qualified demand, improve efficiency, and scale growth. We’re always happy to walk you through the thinking behind the results.

Our demand-driving B2B digital marketing services

We focus on the channels that make the biggest commercial impact. Our services are built to generate qualified demand, improve efficiency, and turn marketing investment into measurable revenue growth.

01

SEO

Build sustainable, high-intent demand from the buyers that matter. Our B2B SEO drives qualified traffic, commercial visibility, and pipeline growth – across traditional search engines and AI-led discovery.

02

PPC

Capture demand at the moment of intent. We design and manage performance-led PPC campaigns that prioritise efficiency, quality leads, and measurable pipeline – not just clicks or impressions.

03

Paid Social

Create demand earlier in the buying journey. Our Paid Social strategies help you reach the right decision-makers, shape consideration, and support revenue growth through smart targeting and performance-led optimisation.

04

Content Marketing

Turn insight into influence. We create content that supports SEO and paid media, builds authority, and moves buyers through the funnel – from first touch to commercial conversion.

05

GEO

Stay visible where B2B discovery is changing. GEO helps your brand appear, influence, and be cited across AI-driven search and generative platforms – complementing your SEO and paid strategy.

Outcomes That Matter

How we drive B2B growth

01

Expand Qualified Reach

Increase visibility where intent actually exists – across search, paid media, and social – ensuring your brand shows up for the right buyers at the moments that influence decisions.

02

Generate Qualified Demand

We prioritise lead quality over volume, building performance-led campaigns that attract decision-makers, align to your ICP, and contribute directly to pipeline.

03

Measurable Commercial Impact

No vanity metrics, no black boxes. We focus on clear reporting, transparent performance, and demonstrable ROI – so you always know what’s working and why.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.

teams

02

Small to Mid-Sized Marketing Teams

Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.

CEOs

03

Founders, CEOs & C-Suite

We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.

All Digital Marketing Services

Our digital marketing services

PPC
SEO
Paid social
Generative Engine Optimisation
Digital marketing
Link building
Technical SEO
Managed SEO
SEO strategy
Google ads management
PPC consultancy
PPC strategy
LinkedIn marketing
Facebook marketing
Instagram marketing
Content strategy
Content auditing
Branded content

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

Client case studies

CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Hyland

Hyland

+85%

lead generation

Hyland, a leading provider of enterprise content management and document management software, approached us to revamp their PPC strategy.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team – you’re in the right place.

How quickly can we expect to see results?

B2B growth timelines vary by channel, competition, and starting point. Paid media can deliver impact quickly, while SEO compounds over time. We focus on early momentum alongside sustainable, long-term growth.

How is B2B growth marketing different from standard digital marketing?

B2B buying cycles are longer, involve multiple stakeholders, and require trust – not just traffic. Our approach is built around intent, decision-making journeys, and commercial outcomes, not vanity metrics.

Do you work across multiple channels or just one?

Yes – and that’s the point. We design joined-up strategies across SEO, PPC, and Paid Social so channels support each other, improve efficiency, and drive pipeline together rather than operating in silos.

Do you optimise for AI-led and generative search?

Yes. Buyer discovery is evolving beyond traditional search engines. We help brands stay visible across AI-driven platforms through GEO, entity optimisation, and content clarity – alongside strong SEO foundations.

Will we work with senior specialists?

Always. We’re a boutique agency made up of senior B2B marketers. You work directly with the people shaping strategy and execution – no junior handoffs, no account layers.

Do you lock clients into long-term contracts?

No. We believe trust is earned through results, not contracts. Our minimum engagements are short, with clear scopes and accountability built in from day one.

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