Search, Paid Media & AI Visibility Pricing

Flexible engagement models built around your growth objectives, combining senior strategic expertise with the right mix of Search, Paid and AI Visibility to drive qualified pipeline growth.

Our engagement models

Choose the level of strategic leadership, delivery and ownership that best fits your growth objectives.

Growth Foundations

We define and execute your key growth priorities

From

£3,500

/month

Primary relationship:
Strategic Delivery Partner

We: Execute

Get in touch
Growth Partner

We lead your growth strategy and implementation

From

£5,000

/month

Primary relationship:
Growth Partner

We: Lead

Get in touch
Growth Function

We become your embedded growth function

From

£7,500

/month

Primary relationship:
Embedded Growth Team

We: Own

Get in touch
Growth Strategy

We provide you with strategic direction and oversight

From

£3,500

/month or one-off project

Primary relationship:
Strategic Advisor

We: Advise only

Get in touch

Capabilities deployed around your growth objectives

We align Search, Paid and AI Visibility around the opportunities most likely to drive qualified pipeline growth.

Organic Search

Capture high-intent organic demand and build sustainable visibility around commercial opportunities.

Paid Media

Generate and amplify qualified demand through commercially focused paid search and social campaigns. 

AI Visibility

Strengthen your presence across generative search and AI-led discovery as buying behaviour evolves.

Paid Media: standalone engagement or add-on

Senior-led Paid Media strategy and management, focused on generating qualified demand and improving return on media investment, without a wider multi-channel engagement.

Paid Media can also be incorporated within the engagement models above where broader alignment across Search, Paid and AI Visibility is required.

From

£1,500

/month

+ 10% of media spend

Get in touch

What every Common Ground engagement includes

Whichever model you choose, the principles behind how we work remain the same.

Senior-led expertise

You work directly with experienced consultants. No account managers. No junior handoffs.

Pipeline-first strategy

Decisions are designed to influence qualified pipeline growth, not vanity metrics.

Integrated approach

Search, Paid and AI Visibility work together to maximise commercial impact, not in isolation.

Commercial reporting

Reporting focused on business performance, with clear priorities for where to invest next.

AI-powered insight

We use AI to improve efficiency, generate insight and enhance strategic decision making.

Working with Common Ground

Why choose Common Ground as your B2B agency?

Boutique agency of senior B2B specialists

Our B2B digital marketing services drive revenue – not vanity metrics. We pair that commercial focus with senior delivery: no juniors, no layers of account management, and direct access to the people doing the work. The result is faster decisions, sharper execution, and more of your budget going into outcomes.

AI-powered efficiency, human-led strategy

AI helps us streamline workload, so more of your investment goes into execution rather than manual groundwork. It supports faster planning, execution, and optimisation cycles, while direction remains human-led by experienced marketers.

Proven case studies backed by 5 star reviews

We don’t rely on promises – we bring proof. Our case studies show how we’ve helped B2B brands grow visibility, authority, and qualified demand through SEO, PPC, and Paid Social. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your market.

Client Success Stories

Client case studies

 

CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Hyland

Hyland

+85%

lead generation

Hyland, a leading provider of enterprise content management and document management software, approached us to revamp their PPC strategy.
Read more
View all case studies

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call
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