Optimise Your Website with Our Specialist WordPress SEO Agency
Your WordPress site shouldn’t just look good; it should drive real business results. At Common Ground, we’re a WordPress SEO agency that helps UK B2B companies turn their sites into high-performing, lead-generating assets. No cookie-cutter fixes. No fluff. Just clear, practical SEO strategies tailored to your goals.
We know B2B buyers take their time researching and comparing options. That’s why your site needs to be fast, findable, and persuasive. We make sure every technical detail, plugin, and piece of content works together to help you attract the right visitors and convert them into leads.
Why WordPress SEO Matters for B2B Marketing
B2B buyers don’t make quick decisions. They research, compare, and expect your website to deliver the answers they need. If your WordPress site is slow, hard to navigate, or invisible in search, you’re handing those leads to competitors.
We help you fix that. With the right approach to SEO-friendly theme selection, plugin optimisation, and site speed enhancement, you can make sure your website is built to rank well, load fast, and guide visitors toward conversion. It’s about turning your site from a brochure into a real sales tool.
Our 3-Step Approach to WordPress SEO Success
Step 1
Audit and Strategy Development
Many WordPress sites look polished on the surface but hide SEO issues underneath. Slow load times, messy plugin setups, or unoptimised content can hold you back without you realising.
We start with a full audit. That includes checking your SEO-friendly theme selection, plugin optimisation (like Yoast or All in One SEO), and site speed and performance enhancement. We also review structured data, XML sitemaps, and permalink structure to design a strategy that aligns with your goals.
Step 2
Implementation and Setup
Even with a solid plan, poor execution can derail results. Sloppy technical work, broken plugins, or ignored best practices can make your site invisible to search engines.
We handle the details properly. From structured data implementation and image optimisation for SEO to mobile responsiveness improvement and security with HTTPS, we make sure your site is technically sound and built to convert B2B buyers.
Insights and Optimisation
SEO isn’t a one-time project. Buyer behaviour changes. Competitors adapt. Search algorithms evolve.
We provide ongoing content optimisation strategies, regular reviews, and clear reporting. That means you’ll see what’s working, spot new opportunities, and keep your WordPress site ahead of the competition without losing momentum.
Outcomes That Matter
Why Choose Common Ground as Your WordPress SEO Agency?
01
B2B-Focused Expertise
Most SEO agencies treat WordPress like any other site. But B2B companies have different needs. Longer sales cycles, complex buyer journeys, and higher expectations mean you can’t just tick boxes and hope for results.
We know how to make WordPress work for B2B. From plugin optimisation and SEO-friendly theme selection to content strategies that address real buying questions, we build your site to support sales, not just traffic.
02
Custom, Strategic Solutions
No two businesses are the same. Off-the-shelf plans miss what makes you different and what your buyers actually care about.
We tailor everything. That means considering your technical needs with structured data, XML sitemap configuration, and permalink structure optimisation. We also focus on mobile responsiveness, site speed, and security to make sure nothing holds you back.
03
Transparent, Actionable Reporting
SEO shouldn’t feel like a black box. You deserve to know what’s happening and why it matters.
We provide clear updates and honest reporting. From content optimisation strategies to site performance metrics, you’ll always see what’s working, what we’re improving, and how your investment is delivering real results.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.