Next level PPC strategy

A high-performing PPC strategy is more than just ad spend. Without the right structure, targeting, and optimisation, even the biggest budgets can fall short. At Common Ground, we build data-driven PPC strategies that cut through the noise, attract high-intent customers, and deliver measurable results.
How we can helpGet in touch

Why you need a PPC strategy

Without a clear strategy, PPC campaigns can burn through budget without delivering real value. Poor keyword targeting, irrelevant audiences, and weak messaging lead to missed opportunities and rising costs. 

Our PPC strategy services

Our 5-step PPC strategy approach

SEO Campaigns
Step 1

Discover

Launching PPC campaigns without a well-defined strategy can lead to wasted spend and poor performance. Many businesses struggle to target the right audiences, use the best keywords, or craft messaging that converts.

We start with deep market research, competitor analysis, and KPI alignment. This foundation ensures every decision is backed by data, setting your campaigns up for long-term success.

Step 2

Improve

Without continuous refinement, PPC campaigns can stagnate, leading to rising costs and diminishing returns. A lack of strategic optimisation results in wasted budget and underwhelming conversions.

We optimise ad placements, fine-tune keyword selection, and refine targeting strategies to improve efficiency, ensuring your budget is spent on high-value opportunities that drive revenue.

build
Step 3

Build

An unstructured PPC campaign can lead to disjointed messaging, irrelevant traffic, and poor conversion rates. If your ads aren’t tailored to your audience, your spend isn’t working for you.

We build engaging ad creatives, high-converting landing pages, and structured campaign frameworks to attract and convert the right customers, improving both click-through rates and ROI.

migrations
Step 4

Promote

Scaling PPC without a plan can lead to wasted spend and reduced efficiency. Expanding too quickly or targeting the wrong segments can derail campaign success.

We strategically scale your PPC campaigns by introducing new ad formats, expanding keyword targeting, and refining audience segmentation to drive sustainable, profitable growth.

measure
Step 5

Measure

Without clear performance tracking, it’s impossible to know what’s working and what’s not. Many businesses miss out on key insights that could refine their strategy and improve results.

We provide real-time reporting, detailed analytics, and continuous performance analysis. This ensures that every decision is backed by data, keeping your PPC strategy on track for success.

Get results

Why choose Common Ground for PPC strategy?

01

Expand your reach

We ensure your PPC campaigns reach the right people at the right time, driving high-intent traffic that’s primed to convert.
02

Max conversions

Clicks don’t equal revenue. Our strategies focus on turning engagement into meaningful business growth through data-driven optimisation.
03

Proven growth

We’ve helped businesses scale their PPC campaigns, lower their acquisition costs, and achieve long-term success through strategic paid search management.
Our Other Services
01

Google ads management

Maximise your ad spend and generate high-quality leads with our data-driven Google Ads management services. We create, optimise, and scale campaigns to the right audience.

02

PPC Consultancy

With Common Ground, you get tailored strategies, expert insights, and a clear roadmap to PPC success. We ensure every penny of your budget is spent efficiently to drive real business growth.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our PPC experts

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Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
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Meet our team

ebook

ebook
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Resources

PPC Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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