Results-Driven LinkedIn Marketing Agency

More visibility, more engagement, and more leads. Our LinkedIn marketing services help B2B brands connect with decision-makers, generate high-value leads, and turn awareness into action. We’re here to make LinkedIn work harder for your business.
How we can helpGet in touch

Why you need a PPC strategy

At Common Ground, we know that LinkedIn is the go-to platform for B2B marketing. As a specialist LinkedIn marketing agency, we help businesses build targeted campaigns that drive real impact. Whether you need strategic LinkedIn Ads management, organic content that resonates, or a full-funnel approach, we’ll make sure your brand reaches the right people, at the right time.

Our LinkedIn ads strategy

Our 5-Step LinkedIn Marketing Approach

SEO Campaigns
Step 1

Discover

Many businesses struggle to turn LinkedIn into a consistent source of leads. Without a clear strategy, ad budgets get wasted, engagement falls flat, and the right audience never sees your content.

We start by analysing your current LinkedIn presence, researching your ideal audience, and defining success metrics that align with your business goals.

improve
Step 2

Improve

If your LinkedIn Ads aren’t generating quality leads, the problem often lies in audience targeting, messaging, or campaign structure.

We refine everything from ad formats and copy to audience segmentation and bidding strategies, ensuring your campaigns drive cost-effective, conversion-ready traffic.

build
Step 3

Build

Launching a campaign without the right creative and targeting can lead to wasted spend and low engagement.

We craft high-performing LinkedIn Ads, optimise landing pages, and create compelling content that attracts, nurtures, and converts your ideal customers.

Step 4

Expand

Scaling LinkedIn campaigns without a structured plan can lead to rising costs and declining efficiency.

We continuously test new audience segments, ad variations, and content strategies to expand your reach while maintaining strong ROI.

measure
Step 5

Measure

Without clear performance tracking, it’s impossible to know if your LinkedIn marketing efforts are delivering real business results.

We provide real-time analytics, actionable insights, and ongoing strategy refinement, ensuring your LinkedIn campaigns stay optimised for maximum lead generation and growth.

Get results

Why choose us for LinkedIn marketing

01

The right audience

LinkedIn is where B2B decision-makers go to research solutions. We help you cut through the noise and get in front of the right audience with precision targeting.

02

Quality leads

It’s not about more clicks, it’s about the right clicks. Our B2B LinkedIn marketing agency focuses on attracting high-intent leads that convert into real business opportunities.

03

Proven expertise

With a track record of delivering successful LinkedIn marketing campaigns, we know what works. From ads to organic content, we help B2B brands maximise their impact on LinkedIn.

Our Other Services
01

Facebook marketing

Reach your audience where they spend their time. We craft tailored Facebook campaigns that engage users, boost brand awareness, and drive measurable conversions with precision targeting and creative storytelling.
02

Instagram marketing

Connect with a highly engaged audience on Instagram. Our ad strategies are designed to showcase your brand, spark conversations, and convert users into loyal customers with visually stunning and effective campaigns.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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