Results-Driven LinkedIn Marketing Agency

More visibility, more engagement, and more leads. Our LinkedIn marketing services help B2B brands connect with decision-makers, generate high-value leads, and turn awareness into action. We’re here to make LinkedIn work harder for your business.
How we can helpGet in touch

Why you need a PPC strategy

At Common Ground, we know that LinkedIn is the go-to platform for B2B marketing. As a specialist LinkedIn marketing agency, we help businesses build targeted campaigns that drive real impact. Whether you need strategic LinkedIn Ads management, organic content that resonates, or a full-funnel approach, we’ll make sure your brand reaches the right people, at the right time.

Our LinkedIn ads strategy

Our 5-Step LinkedIn Marketing Approach

SEO Campaigns
Step 1

Discover

Many businesses struggle to turn LinkedIn into a consistent source of leads. Without a clear strategy, ad budgets get wasted, engagement falls flat, and the right audience never sees your content.

We start by analysing your current LinkedIn presence, researching your ideal audience, and defining success metrics that align with your business goals.

improve
Step 2

Improve

If your LinkedIn Ads aren’t generating quality leads, the problem often lies in audience targeting, messaging, or campaign structure.

We refine everything from ad formats and copy to audience segmentation and bidding strategies, ensuring your campaigns drive cost-effective, conversion-ready traffic.

build
Step 3

Build

Launching a campaign without the right creative and targeting can lead to wasted spend and low engagement.

We craft high-performing LinkedIn Ads, optimise landing pages, and create compelling content that attracts, nurtures, and converts your ideal customers.

Step 4

Expand

Scaling LinkedIn campaigns without a structured plan can lead to rising costs and declining efficiency.

We continuously test new audience segments, ad variations, and content strategies to expand your reach while maintaining strong ROI.

measure
Step 5

Measure

Without clear performance tracking, it’s impossible to know if your LinkedIn marketing efforts are delivering real business results.

We provide real-time analytics, actionable insights, and ongoing strategy refinement, ensuring your LinkedIn campaigns stay optimised for maximum lead generation and growth.

Get results

Why choose us for LinkedIn marketing

01

The right audience

LinkedIn is where B2B decision-makers go to research solutions. We help you cut through the noise and get in front of the right audience with precision targeting.

02

Quality leads

It’s not about more clicks, it’s about the right clicks. Our B2B LinkedIn marketing agency focuses on attracting high-intent leads that convert into real business opportunities.

03

Proven expertise

With a track record of delivering successful LinkedIn marketing campaigns, we know what works. From ads to organic content, we help B2B brands maximise their impact on LinkedIn.

Our Other Services
01

Facebook marketing

Reach your audience where they spend their time. We craft tailored Facebook campaigns that engage users, boost brand awareness, and drive measurable conversions with precision targeting and creative storytelling.
02

Instagram marketing

Connect with a highly engaged audience on Instagram. Our ad strategies are designed to showcase your brand, spark conversations, and convert users into loyal customers with visually stunning and effective campaigns.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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