Scale Your Business with Our Specialist Shopify SEO Agency
Your Shopify site needs to do more than look nice. It has to pull in the right visitors and help turn them into paying customers. At Common Ground, we’re a Shopify SEO agency for UK brands who want real results, not vague promises.
We get that eCommerce isn’t just about traffic for the sake of it. It’s about showing up for the searches that matter, making your products easy to find, and giving customers a smooth experience so they buy. That’s what we help you deliver.
Why Shopify SEO Matters for eCommerce Growth
Shopify’s great for getting a store live quickly, but that doesn’t guarantee people will find you. Without proper SEO, your products stay buried while competitors pick up the sales. Slow sites, messy structures, and duplicate content can all hurt you.
We focus on sorting those issues out. With product page optimisation, collection page strategies, and getting your app integrations right for SEO, we make sure your store turns up in the right searches. It’s about helping people find you, trust you, and buy with confidence.
Our Shopify SEO Strategy
Our 3-Step Approach to Shopify SEO Success
Step 1
Audit and Strategy Development
A lot of Shopify sites launch with hidden issues. Duplicate content from templates, messy URLs, and ignored collection pages are easy to miss until you wonder why you’re not ranking.
We take a proper look under the hood. Checking product pages, collections, site speed, structured data, and your technical setup. Then we give you a clear, realistic plan to fix what’s holding you back and target the searches that matter.
Step 2
Implementation and Setup
Having a plan is one thing. Getting it done right is another. Poor redirects, slow pages, or clashing apps can wreck even the best strategy.
We handle the details carefully. That includes picking the right apps for SEO, sorting duplicate content, improving mobile usability, refining URL structures, redirects, and internal links. We make sure search engines understand your store and customers can navigate it without frustration.
Insights and Optimisation
SEO isn’t something you fix once and forget. Search habits change. Competitors improve. Your range grows.
We help you stay on top of it with regular reporting and advice. We’ll highlight what’s working, where you can improve, and how to keep things moving. We also look at conversion rates so you’re not just getting more visitors but making more sales.
Outcomes That Matter
Why Choose Common Ground as Your Shopify SEO Partner?
01
B2B-Focused Expertise
Selling B2B on Shopify isn’t the same as flogging t-shirts. Buyers expect clear, reliable information and a polished experience that reflects serious buying decisions.
We know what B2B brands need to win trust. From optimising product pages and getting app integrations right, to structured data that helps you stand out in search, we focus on what drives sales.
02
Custom, Strategic Solutions
Your store is unique. Cookie-cutter SEO packages usually miss what matters most to your customers and ignore Shopify’s quirks.
We tailor our work to your goals. That means refining collection pages, fixing duplicate content, sorting URL structures, managing redirects, and making sure it all works on mobile. Buyers find what they want quickly, with nothing in their way.
03
Transparent, Actionable Reporting
No one likes being kept in the dark. SEO should never be guesswork.
We keep you in the loop with plain-English updates. You’ll see exactly how we’re improving your conversion rates, site speed, rankings, and traffic. No jargon, no hiding behind numbers, just clear, honest reporting so you know what’s going on and what to do next.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.