SEO Services for Law Firms That Wins Local and Niche Clients
Looking for SEO service for law firms? At Common Ground we build pinpoint SEO strategies to help UK law firms attract both local clients and niche practice area cases. Our approach is confident, professional and built around growth. We support firms across the UK, from high-street solicitors to specialist chambers, improving visibility when prospective clients search for legal help. From targeted keywords and authority-building content to technical improvements, our work is tailored to deliver quality case enquiries.
Why SEO Matters for Law Firms
Most legal advice seekers begin online. People routinely search for terms like “commercial property solicitors Manchester” or “employment law advice small business UK”. Organic search delivers better intent and trust compared to paid ads.
Ranking highly for queries such as “family law specialist Birmingham” or “personal injury lawyer Bristol” signals credibility and relevance. Good SEO builds authority before the first conversation.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your website may look professional but might not be seen by clients in niche areas. We start with a full SEO audit. We review current visibility for key terms, uncover content gaps and benchmark against competing firms. Our findings guide the strategy.
Step 2
Improve
Issues like slow page load, unclear services or weak navigation can put clients off. We improve existing pages by clarifying messaging, enhancing page speed and restructuring site navigation to guide visitors to enquiry forms.
Build
There are firm-specific opportunities for terms like “construction dispute solicitor UK” or “probate services for estate planning”. We create new content such as service pages, guides and case studies to capture that traffic and showcase expertise.
Step 4
Promote
We publish content on relevant legal directories, professional networks and local listings. We secure links from law association sites and community groups to grow site authority and increase referral traffic.
Step 5
Measure
We build transparent dashboards tracking organic leads, contact form files, consultation bookings and call tracking. You will see a clear link between SEO work and case enquiries.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Win Local Clients
We optimise for location-based queries such as “solicitor near me Coventry” to ensure clients in your area can find you.
02
Capture Niche Cases
By targeting specialised searches like “data protection law advice Manchester” or “landlord anti-eviction guidance”, we attract clients with specific legal needs.
03
Measure Returns Clearly
We track the number of enquiries, consultations booked and client start dates. This shows the real value SEO brings to your firm.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.