SEO for Insurance Companies That Grows Online Enquiries
Looking for SEO for insurance companies? At Common Ground we create strategic SEO programmes tailored to UK insurance providers—specialist brokers, comparison sites and direct insurers—to increase visibility, build trust and drive quality enquiries online. We focus on search terms that matter to your target customers and optimise every aspect of the experience to encourage action.
Why SEO Matters for Insurance Companies
Many insurance buyers begin their journey online, typing queries like “compare car insurance premiums” or “cyber liability insurance UK”. These high‑intent searches signal readiness to act, and organic traffic often results in better conversion than paid ads.
Ranking prominently for key terms like “renewable energy insurance” or “specialist liability broker London” boosts credibility. When your firm appears at the top of search results, customers trust that you are an established and reliable provider.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your site may attract visitors—but are they the right ones? We perform a thorough audit covering keyword alignment, page performance and competition. This uncovers gaps and shapes a custom roadmap to reach your most promising prospects.
Step 2
Improve
Complex navigation, slow forms or unclear policy descriptions can turn visitors away. We simplify user journeys, fast‑track content delivery, and refine copy so it explains your services clearly. Each change aims to reassure visitors and encourage enquiry.
Build
Insurance buyers often look for specific policy types or compliance guidance like “professional indemnity insurance London” or “block of flats buildings insurance UK”. We build purpose‑built pages, detailed guides and FAQs that match these precise searches and answer common questions.
Step 4
Promote
Content must be seen to perform. We enhance reach through placements on finance portals, insurance directories and industry partners. We also attract backlinks from regulatory bodies, informative blogs and trade associations to enhance your credibility.
Step 5
Measure
You need to know which tactics deliver enquiries. Our dashboards track organic visits, quote requests, contact form submissions and live chat initiations. This data helps you see where SEO adds value and guides your ongoing approach.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Expand Your Digital Reach
We optimise for relevant insurance queries so that your firm appears to those actively seeking cover.
02
Drive Quality Enquiries
By targeting intent-informed search terms, we ensure traffic is more likely to convert into a policy or request.
03
Demonstrate ROI Clearly
We link SEO actions directly to quotes and enquiries so you can see how each investment supports growth.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Newsletter
Sign up to our newsletter
Want the latest strategies, insights, and industry trends delivered straight to your inbox? Our newsletter cuts through the noise with actionable advice on SEO, PPC, and content marketing to help you stay ahead of the competition. No spam, just expert insights that drive real results. Sign up now.
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.