SEO for Fintech Firms That Builds Trust and Visibility
Looking for seo for fintech? At Common Ground we design data-led SEO strategies that help UK-based fintech firms build authority, reach target audiences and drive enquiries. Our approach is confident, sector-specific and entirely focused on delivering measurable business impact.
Why SEO Matters for Fintech Firms
Fintech buyers often begin their research online. Search terms like “cloud-native banking platform” or “AI fraud detection software” represent serious interest. Ranking well for these queries means reaching decision-makers at the earliest stage.
Being visible in search enhances trust. Prospects in this sector demand security, reliability and industry insight. When your website appears in results alongside recognised providers, it reinforces your credibility and can be a deciding factor in choice of partner.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your site may overlook technical or regulatory queries that prospective clients search for. We begin with a detailed audit to identify keyword gaps, technical barriers and analytics misalignment. This reveals where your site is visible and where opportunities lie.
Step 2
Improve
If your site is slow or difficult to navigate, visitors may leave before learning your expertise. We enhance page speed, mobile usability, messaging clarity and structured data. These improvements support user trust and lay a solid foundation for growth.
Build
Many fintech providers miss queries such as “PSD2 compliance consultancy” or “SME payment gateway UK”. We develop content covering product pages, compliance guides, FAQs and sector case studies. Each asset is created to address real-world questions at every stage of the buyer journey.
Step 4
Promote
Good content only helps if people see it. We amplify visibility through fintech publications, industry directories and partner platforms. We also build backlinks from financial associations, tech blogs and regulatory bodies, reinforcing your reputation both to search engines and your audience.
Step 5
Measure
You need to know exactly what is working. We deliver dashboards tracking organic performance, contact submissions, demo requests and engagement metrics. This insight makes SEO’s contribution to your commercial objectives clear and actionable.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Gain Sector Visibility
We optimise for high-intent search terms across fintech sub-sectors—such as payments, compliance and risk—to ensure targeted visibility.
02
Attract Qualified Leads
By focusing on technical and regulatory queries, we draw in businesses and partners that are ready to engage.
03
Demonstrate Impact
We show exactly how SEO drives website interaction, demo requests and revenue pipeline, giving you confidence in marketing ROI.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.