SEO for Dentists That Fills Appointment Books
Looking for SEO for dentists? At Common Ground, we create SEO strategies that help UK dental practices appear when patients are searching, build trust online, and encourage appointment bookings. Our approach is confident, professional and focused on driving patient growth.
Why SEO Matters for Dentists
Most dental patients begin online. They search for services like “children’s dentist London” or “teeth whitening clinic UK” before making contact. Organic search provides more qualified leads and a higher return than many paid methods.
When your practice appears for searches such as “dental implants Manchester” or “orthodontist near me,” it demonstrates credibility and relevance. Effective SEO helps patients choose you with confidence.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your practice website may look attractive but might miss out on key search terms. We start with a comprehensive audit. We review current rankings, keyword opportunities and competitor performance. This gives us a clear view of where your SEO should focus.
Step 2
Improve
Slow site speed, unclear service details or poor mobile experience can deter potential patients. We optimise your site by improving page load, refining messaging and enhancing navigation—so visitors find the right treatment information and book appointments.
Build
Many practices overlook searches for niche services such as “dental anxiety sedation” or “invisible braces consultation.” We create service pages, treatment guides, FAQs and case studies to answer these queries and present your expertise.
Step 4
Promote
Publishing content is only part of success. We gain visibility through reputable channels such as dental directories, health blogs and local listings. We build links from professional associations and community groups to boost trust and search rankings.
Step 5
Measure
Tracking patient interest is essential. We set up dashboards that monitor organic traffic, appointment form completions, phone calls and enquiries. This lets you see exactly how SEO drives new patient bookings.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Increase Appointment Requests
We optimise for treatment-based and location-specific queries so your practice appears when patients are actively looking to book.
02
Build Patient Trust
By ranking for searches like “child-friendly dentist” or “painless dental implant,” we connect with prospective patients who value reassurance and quality care.
03
Demonstrate ROI
We focus on appointment form submissions and phone bookings—showing how SEO drives measurable new patient growth.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Newsletter
Sign up to our newsletter
Want the latest strategies, insights, and industry trends delivered straight to your inbox? Our newsletter cuts through the noise with actionable advice on SEO, PPC, and content marketing to help you stay ahead of the competition. No spam, just expert insights that drive real results. Sign up now.
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.