SEO for Architects That Improves Visibility and Credibility
Looking for SEO for architectural firms? At Common Ground, we create bespoke SEO strategies that help UK-based architectural firms connect with clients, showcase expertise and win more commissions. Our approach is confident, insight-led and built around measurable outcomes.
Why SEO Matters for Architectural Firms
Most commercial property decisions start online. Clients begin with search queries such as “industrial unit architect UK” or “commercial fit-out architect London” before shortlisting firms. Organic visibility delivers more qualified enquiries compared to paid ads.
When your practice ranks for queries like “modular healthcare architect UK” or “retail refurbishment specialist Manchester”, it demonstrates authority and trust. Solid SEO reinforces your reputation and captures attention where it matters.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
A successful architectural website may still miss key search landscapes. We start with a comprehensive audit to assess current search rankings, content gaps and competitor visibility. This creates a clear picture of opportunity and priority.
Step 2
Improve
Slow pages, unclear service descriptions or navigation issues can cost you credibility. We optimise existing pages for speed, refine messaging and improve user journeys so that potential clients land on a polished and persuasive online experience.
Build
Architectural firms can miss searches around specialist services such as “light industrial retrofit” or “office workplace strategy”. We expand your visibility with new content, including project showcases, service PDFs, sector guides, and FAQs, designed to showcase expertise and attract enquiries.
Step 4
Promote
Publishing quality content is one thing. Building authority is another. We share your content via industry directories, architecture media platforms and professional associations. We earn backlinks from built environment sites, project partners and local authorities to enhance domain ranking and visibility.
Step 5
Measure
To know what drives pipeline, you need clarity. We set up reporting dashboards that monitor organic visits, form completions, brochure downloads and contact requests. This helps you link SEO activity to commercial outcomes and adjust focus where it counts.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Expand Your Market Presence
We optimise for service and sector-specific queries so your practice appears at the right time.
02
Attract Informed Prospects
By targeting niche search terms like “education campus design UK” or “retail unit refurbishment architect”, we bring visitors who are ready to engage.
03
Prove Commercial Impact
We tie SEO to enquiries, proposals and firm engagements so you can show return on your marketing investment.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.