Local SEO Services to Put Your Business on the Map
Want your business to show up when local buyers search? At Common Ground, we offer local SEO services designed for B2B companies that can’t afford to be invisible in their backyard. No fluff. No overpromises. Just clear, practical steps to help you get found, win trust, and drive real leads.
We know B2B sales aren’t always walk-ins or impulse buys. Local SEO for B2B means showing up in the right searches, proving your credibility, and giving buyers the confidence to get in touch. We help you do all of that with a strategy built for your market and goals.
Why Local SEO Is Essential for B2B Marketing
Local SEO isn’t just for high street shops or restaurants. B2B buyers search locally too, whether they’re looking for suppliers, consultants, or partners they can trust nearby. If you’re not showing up in those searches, you’re missing out on qualified leads right in your area.
We help you avoid that gap. With the right approach to Google Business Profile optimisation, local keyword targeting, and NAP consistency, you make it easy for buyers to find you, learn about you, and choose you over less visible competitors.
Our Local SEO Strategy
Our 3-Step Approach to Local SEO Success
Step 1
Audit and Strategy Development
Most local SEO issues start with not knowing where you stand. Inconsistent NAP details, weak profiles, and no clear keyword targeting can all hold you back. It’s hard to fix what you can’t see.
We start with a complete audit, covering Google Business Profile optimisation, citation building and management, and local keyword targeting. That gives us a clear view of what needs work, so we can plan a strategy that delivers.
Step 2
Implementation and Setup
Even the best strategy falls apart without proper execution. Sloppy citations, poor local content, and unoptimised pages mean you’re missing chances to rank and convert.
We handle the details that matter. From NAP consistency and local content development to local link acquisition and customer review strategy, we make sure everything is set up to show credibility and drive leads in your area.
Insights and Optimisation
Local SEO isn’t one-and-done. Search behaviour changes, competitors improve, and new opportunities appear. If you’re not watching, you’ll fall behind.
We provide ongoing local SEO performance reporting, plus mobile and voice search optimisation and map pack ranking improvement. You’ll see what’s working, fix issues early, and keep growing your local presence over time.
Outcomes That Matter
Why Choose Common Ground as Your Local SEO Partner?
01
B2B-Focused Expertise
A lot of SEO providers focus on retail or consumer services. But B2B is a different game. Longer sales cycles, complex buying teams, and the need to prove credibility locally mean you can’t rely on cookie-cutter tactics.
We specialise in helping UK B2B companies improve local visibility in a way that supports real sales. From Google Business Profile optimisation to local keyword targeting and citation management, we know what moves the needle for businesses like yours.
02
Custom, Strategic Solutions
Local SEO isn’t something you can do with a template. Every market is different, and every business has unique strengths and goals.
We don’t just tick boxes. We create plans around your actual needs, including NAP consistency, local content development, local link acquisition, and customer review strategy. That way, you get results that matter, not vanity metrics.
03
Transparent, Actionable Reporting
We deliver clear, regular updates with local SEO performance reporting. You’ll see where you’re improving, what still needs work, and how your investment is paying off. It’s about giving you the confidence to plan and show real ROI.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.