Automotive SEO for Dealers That Drives Sales
Looking for Automotive SEO for Dealers That Drives Sales? At Common Ground, we design targeted strategies that help dealerships appear at the right moment, attract buyers ready to act, and turn visibility into measurable showroom leads. Our approach is confident, outcome-driven driven and fully focused on dealer success.
We partner with franchise and independent dealers across the UK to grow market share, book more test drives and improve sales conversion. From local visibility to finance content, every aspect of our service supports your commercial goals.
Why SEO Matters for Automotive Dealers
Online search now dominates the car-buying process. Studies show that two thirds of buyers research online before visiting a dealership, and organic traffic converts at a higher rate than paid channels. Consistent local ranking for inventory, services and reviews means more qualified leads walked into your showroom.
Moreover, SEO builds credibility. When buyers see your dealership at the top of local searches such as “used EVs near me” or “best finance deals in [town]”, it reinforces trust before they even call. A strong SEO presence helps dealers win attention, trust and ultimately sales in what remains a competitive market.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your site might be live, but that doesn’t mean it’s working. Many automotive websites fail to appear for the right local searches, missing out on buyers who are ready to take action.
We start with a detailed discovery phase. This includes reviewing your existing pages, analysing performance in local search, and benchmarking against nearby competitors. The result is a clear view of where your site stands and where it needs to go next.
Step 2
Improve
Before you grow your reach, you need to get the basics right. This is where we optimise your existing pages to perform better in search and convert more effectively.
From load speed and mobile layout to clarity of messaging and page structure, we remove barriers that hold your site back. The aim is to make your website easier to find, easier to use, and more compelling to the buyers you care about.
Build
This is where growth happens. Once your core pages are in shape, we expand your visibility by targeting new search terms that reflect real buyer needs.
We create content around topics like finance options, part exchange, servicing, and EV ownership. These are designed to answer key questions, build trust, and bring more local traffic to your site, especially during high-intent research moments.
Step 4
Promote
Even the best content can go unseen without proper promotion. Visibility in local search depends on trust and relevance, and that means building authority in the right places.
We publish and distribute your content through local directories, car industry sites, and trusted platforms. We also manage local citations and earn backlinks that improve search visibility and drive qualified visitors to your site.
Step 5
Measure
You can’t improve what you can’t measure. Too many teams guess at what’s working without approaching the problem directly. We don’t.
We deliver clear reporting that tracks the metrics that matter: calls, form submissions, test drive bookings, and other real-world results. This helps you link digital activity directly to business outcomes and refine your marketing strategy over time.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Dealer-focused expertise
We combine local market understanding with car sales acumen to speak directly to buyers your dealership serves.
02
Outcome-driven process
03
Transparent collaboration
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.