PPC for Law Firms That Generates Qualified Enquiries

Looking for PPC for law firms that actually brings in the right clients? At Common Ground, we build targeted paid search and paid social campaigns that put your firm in front of people actively seeking legal services. Our approach focuses on driving high-quality enquiries that match your specialisms and deliver measurable return on investment.

How we can helpGet in touch

Why PPC Matters for Law Firms

Legal services are competitive and time-sensitive. Most potential clients start their search online, and the top results often go to paid ads. PPC ensures your firm is visible in those critical first moments.

Research shows that over 70% of people looking for legal help call from a link they click in search results. For law firms, that means the right PPC strategy can be the difference between landing the client and losing them to a competitor.

A well-managed PPC campaign can:

  • Target people searching for your exact legal service in your area
  • Highlight your expertise, accreditations, and client success stories
  • Generate enquiries within days, not months
  • Maintain a steady pipeline of new cases year-round
About us

Our PPC Strategy

Our 5-Step PPC Process for eCommerce

SEO Campaigns

Step 1

Discover

We begin by reviewing your current PPC activity, website conversion setup, and market competition. This includes keyword research for high-intent legal searches and analysis of the cost-per-click landscape for your practice areas.

improve

Step 2

Improve

Before scaling, we fix inefficiencies such as irrelevant keyword targeting, weak ad copy, and low-quality landing pages. We also ensure your tracking setup captures every lead accurately, including calls and form submissions.

build
Step 3

Build

We create tightly targeted campaigns for each service area. Ad copy is tailored to reflect your firm’s credibility, case experience, and unique value proposition. We also leverage location targeting to focus on your ideal service area.

Step 4

Promote

We develop compelling ads that inspire trust and action. This can include highlighting your years in practice, legal accreditations, or offering free initial consultations. On paid social, we promote awareness content such as FAQs or case outcomes to warm up audiences.

measure

Step 4

Measure

We track the metrics that matter most to law firms: enquiries, consultations booked, and cost per qualified lead. This ensures you know exactly how your PPC budget is performing.

Outcomes That Matter

Why Choose Common Ground as Your PPC Partner?

01

Increase Visibility in a Competitive Market

Appear in top search results for your most valuable services and locations.

02

Generate More Qualified Leads

Our targeting and messaging focus on attracting clients that match your specialisms.

03

Improve ROI from Advertising Spend

We refine campaigns to reduce wasted clicks and focus on profitable case types.

Our Services

01

Google Ads Management

Boost conversions and ROI with expertly managed Google Ads campaigns. We target high-value audiences and optimise search, display, and shopping ads to drive tangible results.

02

PPC Consultancy

Elevate your campaigns with expert advice. Our PPC consultancy provides actionable strategies, optimisation recommendations, and insight-driven solutions tailored to your goals.

03

PPC Strategy

Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.

teams

02

Small to Mid-Sized Marketing Teams

Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.

CEOs

03

Founders, CEOs & C-Suite

We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.

Services

Our digital marketing services

PPC
SEO
Paid social
Generative Engine Optimisation
Digital marketing
Link building
Technical SEO
Managed SEO
SEO strategy
Google ads management
PPC consultancy
PPC strategy
LinkedIn marketing
Facebook marketing
Instagram marketing
Constent strategy
Content auditing
Branded content

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

What Our Clients Say

quote
1740668491816

Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
1529342611293

Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
1735848475383

Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
1673549701593

Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
lindsay portrait

Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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