PPC for eCommerce That Delivers Sales, Not Just Clicks

Looking for PPC for eCommerce that actually moves stock and drives revenue? At Common Ground, we design paid search and paid social strategies that target ready-to-buy customers, increase average order value, and deliver a clear return on ad spend. Our campaigns are built to reach the right shopper at the right time, with messaging and offers that turn intent into action.

How we can helpGet in touch

Why PPC Matters for eCommerce Businesses

In eCommerce, visibility is everything. Shoppers rarely browse past page one, and competition for attention is fierce. PPC puts your products in front of buyers when they are actively searching or scrolling for something to purchase.

Data from Google shows that paid search ads can boost brand awareness by up to 80% and capture clicks from high-intent shoppers who are ready to buy. For eCommerce brands, this means more than traffic – it means sales today, not months from now.

A smart PPC strategy can:

 

  • Target buyers searching for your exact products or categories
  • Retarget site visitors to bring them back to complete purchases
  • Promote seasonal offers, bundles, and new launches
  • Support consistent sales even in competitive niches
About us

Our PPC Strategy

Our 4-Step PPC Process for eCommerce

SEO Campaigns

Step 1

Campaign Audit & Build

We begin with a thorough audit of your account using our proprietary framework, identifying wasted spend, poor targeting, and low-quality ads. From these insights, we build a tailored campaign structure that includes refined audiences, keyword strategies, and bid optimisations.

Multiple ad creatives are developed and tested within each ad group, ensuring that when campaigns launch, they’re set up for maximum impact.

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Step 2

Landing Pages & Conversion Setup

Traffic only matters if it converts. That’s why we assess your current landing pages and highlight where improvements are needed. Using our landing page software, we create branded, high-performing templates designed to reduce cost per click and drive more leads.

We also set up analytics connections and full conversion tracking so every action is captured and attributed back to your campaigns.

build
Step 3

Ongoing Management & Growth

Once live, we continually manage your campaigns with a focus on delivering stronger ROI. This includes ongoing bid optimisation to minimise wasted spend, A/B testing to identify new growth opportunities, and hands-on platform management to achieve KPIs.

As campaigns mature, we also explore additional channels to scale your reach and unlock further performance gains.

Step 4

Measure & Report

Even the best content can go unseen without proper promotion. Visibility in local search depends on trust and relevance, and that means building authority in the right places.

We publish and distribute your content through local directories, car industry sites, and trusted platforms. We also manage local citations and earn backlinks that improve search visibility and drive qualified visitors to your site.

Outcomes That Matter

Why Choose Common Ground as Your PPC Partner?

01

Reach More High-Intent Shoppers

Appear in front of buyers actively searching for your products, not just browsing.

02

Increase Return on Ad Spend

Our targeting and optimisation focus on profitable sales, not just traffic.

03

Turn Seasonal Peaks into Long-Term Customers

Retarget past buyers and nurture repeat purchases through smart segmentation.

Our Services

01

Google Ads Management

Boost conversions and ROI with expertly managed Google Ads campaigns. We target high-value audiences and optimise search, display, and shopping ads to drive tangible results.

02

PPC Consultancy

Elevate your campaigns with expert advice. Our PPC consultancy provides actionable strategies, optimisation recommendations, and insight-driven solutions tailored to your goals.

03

PPC Strategy

Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.

teams

02

Small to Mid-Sized Marketing Teams

Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.

CEOs

03

Founders, CEOs & C-Suite

We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.

Services

Our digital marketing services

PPC
SEO
Paid social
Generative Engine Optimisation
Digital marketing
Link building
Technical SEO
Managed SEO
SEO strategy
Google ads management
PPC consultancy
PPC strategy
LinkedIn marketing
Facebook marketing
Instagram marketing
Constent strategy
Content auditing
Branded content

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

What Our Clients Say

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1740668491816

Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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