Google Tag Manager Consultant for UK B2B Companies
Looking for a Google Tag Manager consultant who understands the complexity of B2B marketing? At Common Ground, we help UK companies turn GTM from a headache into a competitive advantage. No messy tags. No broken events. Just clear, reliable tracking that gives you the insight you need to make better decisions.
Our GTM services are designed for B2B teams managing long sales cycles, multiple channels, and demanding stakeholders. Whether you’re in SaaS, professional services, or enterprise sales, we make sure your setup is robust, scalable, and built to deliver meaningful data you can use.
Why Google Tag Manager Is Essential for B2B Marketing
B2B marketing isn’t simple. Long sales cycles. Multiple channels. Different decision-makers. Without the right tagging strategy, you’re flying blind, missing conversions, duplicating events, and making decisions on incomplete data.
We make Google Tag Manager work for you. That means a clear plan, solid implementation, and data you can trust. Instead of guesswork or messy reporting, you’ll see exactly what buyers do, what drives results, and how to prove ROI to your stakeholders.
Our Google Tag Manager Consultant Strategy
Our 3-Step Approach to Google Tag Manager Success
Step 1
Audit and Strategy Development
Many B2B teams inherit messy GTM containers full of unused tags, poor naming conventions, and no real plan. That leads to tracking gaps, duplicated data, and hours wasted trying to debug.
We start with a thorough audit and a clear tag implementation strategy. From data layer configuration to cross-domain tracking needs, we design a plan that aligns with your funnel, sales process, and compliance requirements. So you know exactly what you’re tracking and why.
Step 2
Implementation and Setup
Even with a plan, setting up GTM can get technical fast. Incorrect trigger and variable setup, sloppy custom tag creation, or broken integrations can make your analytics unreliable.
We handle everything from third-party tool integration to event tracking optimisation. Our team ensures version control and testing are built in, so changes don’t break your site or skew your data. It’s all about getting it right the first time.
Insights and Optimisation
Even a great setup can go stale if you don’t maintain it. Without ongoing checks, new campaigns can create untracked events or slow down site performance.
We provide debugging and troubleshooting support, plus regular reviews to spot issues before they cost you. With performance impact assessment baked in, you get clear, reliable data that helps your team make smarter decisions without surprises.
Outcomes That Matter
Why Choose Common Ground as Your Google Tag Manager Partner?
01
B2B-Focused Expertise
A lot of agencies can set up tags, but they don’t understand the complexity of B2B marketing. That can mean tracking setups that miss the real buyer journey, or data that’s impossible to use.
We specialise in helping UK B2B companies get clear, reliable insights. From data layer configuration to cross-domain tracking, we make sure your GTM setup actually supports your sales cycle and marketing goals.
02
Custom, Strategic Solutions
Off-the-shelf tag plans rarely work for B2B. Every business has different goals, audiences, and compliance needs.
We build a tailored tag implementation strategy for you. That includes custom tag creation, trigger and variable setup, and third-party tool integration, so you get data that’s accurate, complete, and useful.
03
Transparent, Actionable Reporting
Data is only valuable if you can act on it. Too many teams end up with messy reports or tracking that they don’t trust.
We focus on clear, reliable tracking and ongoing debugging and troubleshooting. With version control and testing built in, you’ll know exactly what’s being measured and have the confidence to make better decisions.
01
SEO
Our SEO services optimise your website to improve search engine rankings, drive high-quality traffic, and connect with the right audience. We offer comprehensive strategies, including technical SEO, on-page optimisation, and content marketing to position your business for long-term success.
02
PPC
PPC campaigns are crafted to deliver immediate results and measurable ROI. By leveraging data-driven insights, we create highly targeted ads that maximise your budget, attract high-intent users, and convert traffic into leads or sales.
03
Paid Social
Connect with your audience on platforms where they’re most active. Our Paid Social strategies focus on creative and targeted campaigns to enhance engagement, increase brand awareness, and drive meaningful conversions.
04
Content Marketing
Engage your audience with content that informs, inspires, and converts. Our Content Marketing Services deliver SEO-optimised, high-quality copy tailored to your goals—building authority, driving engagement, and supporting lead generation across every stage of the funnel.
05
Generative Engine Optimisation (GEO)
Stay visible in AI-powered search. Our GEO service helps your brand appear in tools like Google AI Overviews, ChatGPT, and Bing Copilot by making your content sourceable, trusted, and structured for generative engines, beyond traditional SEO rankings.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Newsletter
Sign up to our newsletter
Want the latest strategies, insights, and industry trends delivered straight to your inbox? Our newsletter cuts through the noise with actionable advice on SEO, PPC, and content marketing to help you stay ahead of the competition. No spam, just expert insights that drive real results. Sign up now.
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.