Google Analytics Agency for UK B2B Companies
Looking for a Google Analytics agency that does more than install code? At Common Ground, we help UK B2B companies get real value from their GA4 data. No half-finished setups. No meaningless vanity metrics. Just clear, reliable insights that prove ROI and drive better decisions.
Our Google Analytics services are designed for complex B2B buying journeys with long sales cycles and multiple channels to track. Whether you’re in SaaS, professional services, or high-value enterprise sales, we make sure your data tells the right story so you can optimise campaigns, justify budgets, and grow with confidence.
Why Google Analytics (GA4) Is Essential for B2B Marketing
B2B marketing is messy. Long sales cycles. Multiple channels. Different stakeholders. It’s hard to see what’s working. Without the right setup, Google Analytics turns into a sea of numbers that don’t help you make real decisions.
We make GA4 work for you. That means tracking the right things, understanding buyer journeys, and getting reporting you can use. Instead of guesswork, you’ll see clear, privacy-compliant insights that show what drives conversions and help you prove ROI.
Our Google Analytics Strategy
Our 3-Step Approach to Google Analytics Success
Step 1
Audit and Strategy Development
A lot of teams start with messy, outdated tracking that doesn’t tell them what they need to know. Old tags, incomplete events, or no clear goals make it hard to trust reports or prove value to stakeholders.
We begin with a full audit of your current setup. From GA4 setup and configuration to data privacy compliance needs, we design a tailored plan that aligns with your sales process and audience. This gives you a reliable foundation for user journey analysis and smarter reporting.
Step 2
Implementation and Setup
Even with a plan, setting up GA4 can get technical fast. Missed events, broken integrations, or sloppy naming conventions can make reporting useless.
We handle custom event tracking, audience segmentation, and goal and conversion setup so your data reflects what matters. With integration with Google Ads and enhanced eCommerce tracking, you’ll see the complete picture, from acquisition to conversion.
Insights and Optimisation
Data alone isn’t enough. Without clear reporting, you can’t prove ROI or make confident decisions. Many B2B teams get stuck pulling manual reports that don’t show what’s working.
We deliver data visualisation and reporting that’s built for your team, not just for show. With attribution modelling and ongoing optimisation, you’ll get actionable insights you can trust, turning GA4 into a real driver of growth, not just a compliance checkbox.
Outcomes That Matter
Why Choose Common Ground as Your Google Analytics Partner?
01
B2B-Focused Expertise
A lot of agencies can set up GA4, but few understand the complexity of B2B sales. That often means generic setups that don’t help you see what’s really working.
We specialise in helping UK B2B companies get clear, reliable insights. From user journey analysis to data privacy compliance, we make sure your analytics matches the way your buyers actually move through long, multi-touch sales cycles.
02
Custom, Strategic Solutions
One-size-fits-all tracking rarely delivers. Every business has different goals, audiences, and buying journeys.
We take the time to understand what matters to you. Our approach covers custom event tracking, audience segmentation, and goal and conversion setup so your data works for your team, not just for ticking boxes.
03
Transparent, Actionable Reporting
Data is useless if you can’t act on it. Many teams end up with dashboards no one understands or reports that don’t answer real questions.
We focus on data visualisation and reporting that’s clear and useful. You’ll know what’s driving results, what needs fixing, and how to prove ROI to stakeholders without the usual guesswork.
01
SEO
Our SEO services optimise your website to improve search engine rankings, drive high-quality traffic, and connect with the right audience. We offer comprehensive strategies, including technical SEO, on-page optimisation, and content marketing to position your business for long-term success.
02
PPC
PPC campaigns are crafted to deliver immediate results and measurable ROI. By leveraging data-driven insights, we create highly targeted ads that maximise your budget, attract high-intent users, and convert traffic into leads or sales.
03
Paid Social
Connect with your audience on platforms where they’re most active. Our Paid Social strategies focus on creative and targeted campaigns to enhance engagement, increase brand awareness, and drive meaningful conversions.
04
Content Marketing
Engage your audience with content that informs, inspires, and converts. Our Content Marketing Services deliver SEO-optimised, high-quality copy tailored to your goals—building authority, driving engagement, and supporting lead generation across every stage of the funnel.
05
Generative Engine Optimisation (GEO)
Stay visible in AI-powered search. Our GEO service helps your brand appear in tools like Google AI Overviews, ChatGPT, and Bing Copilot by making your content sourceable, trusted, and structured for generative engines, beyond traditional SEO rankings.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.