A content marketing agency that Sheffield-based firms can expect to get them converting
As a specialist B2B content marketing agency in Sheffield, we create content that connects, converts, and delivers results. Whether you need thought leadership, lead generation assets, or a full content strategy, we help you speak to the right audience with confidence and clarity.
B2B content marketing built for Sheffield businesses
We help tech-focused and service-led companies in Sheffield create and scale content that drives results. From SEO blog strategies to whitepapers, lead magnets, and LinkedIn content, we help you build authority and attract high-intent leads.
Our approach combines brand voice, commercial goals, and performance metrics into a content engine that supports your sales funnel.
Our content services strategy
Our 5-step content services approach
Step 1
Discover
Lots of businesses in Sheffield are creating content that looks nice but lacks purpose. No search value, no lead value, just words.
We start with a content audit, analyse competitors, and assess where your strategy is falling short. Whether you’re targeting B2B buyers or niche markets, we help define a content approach that supports your wider SEO and marketing goals.
Step 2
Plan
Without a clear plan, content can quickly become scattered and ineffective. You end up with a blog that doesn’t rank, a whitepaper nobody downloads, and no clear path to ROI.
We develop data-led content strategies that blend SEO, customer insight, and your unique brand voice. As a trusted content marketing agency in Sheffield, we plan campaigns that actually work.
Step 3
Create
Weak writing won’t convince your audience. And if it’s not optimised for search, it won’t get seen.
We write engaging, search-friendly content tailored to your audience, from pillar pages to thought leadership. Whether you need help with messaging, production, or creative direction, we’ve got you covered.
Step 4
Optimise
Even great content won’t perform if nobody sees it. Sheffield businesses often miss this step and miss out on results.
We amplify your content through SEO, social, email, and paid media. Whether organic or promoted, we make sure the right people engage with what you’ve created.
Step 5
Distribute
Content should never be set-and-forget. Trends shift, goals evolve, and performance data tells the real story.
We monitor engagement, rankings, and conversions. Then we refine, update, and repurpose to get more value from every asset. That’s how we help you stay ahead.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
Our content strategies increase your presence across search and social, helping you reach the audiences that matter.
02
Qualified Leads
We create content that resonates. From first click to final decision, we guide prospects through the funnel.
03
Proven ROI
We don’t just write for the sake of it. We write to convert, supporting lead capture and pipeline growth at every stage.
Our content marketing services
01
Content marketing strategy
More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.
02
Content auditing
Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.
03
Branded content
Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
We support your brand, voice, and growth goals, becoming an extension of your in-house team.
02
Small to Mid-Sized Marketing Teams
Need more content, more often? We scale your output without adding headcount or stress.
03
Founders, CEOs & C-Suite
We tie your content efforts to real business results, giving you visibility, consistency, and growth.
Case studies
Customer success stories

CIPHR
60%
increase in conversions

iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.