PPC services in London built to scale your business
At Common Ground, we deliver targeted, data-led PPC campaigns that help London-based B2B brands cut through the noise and convert more customers. Whether you need quick wins or long-term paid strategies, our PPC experts build campaigns that perform across Google, LinkedIn, and beyond.
PPC services that work harder for your business to put you at the top in London
We help growing B2B companies across London turn PPC into a dependable source of leads and revenue. Our team works with tech firms, SaaS platforms, and service-based businesses to build custom strategies aligned with commercial goals.
Every campaign starts with a deep understanding of your audience and ends with meaningful results. From high-impact paid search to cross-channel PPC advertising in London, we focus your budget where it counts.
Our PPC services
Our 5-step PPC services approach
01
Discover
Spending money but not seeing results? Many businesses in London struggle to make sense of their paid performance. Whether it’s lack of targeting, misaligned messaging, or poor account structure, wasted spend adds up fast.
We begin with a clear audit of your existing campaigns, analyse competitors, and benchmark where you’re falling short. As a trusted PPC company in London, we surface real insights and translate them into action.
Build
You can’t grow with generic ads and irrelevant traffic. Unfocused copy and mismatched landing pages create friction and waste your budget.
Our PPC experts in London craft compelling ads and build conversion-ready landing pages. We combine sharp targeting, structured testing, and platform-specific strategies to make sure every element supports your objectives.
Convert
Clicks alone don’t pay the bills. You need your campaigns to turn interest into action and visitors into customers.
That’s why we fine-tune every detail. From bid strategies to audience segmentation, we optimise your campaigns to increase conversion rates and maximise return on investment. This is where our expertise as a results-driven PPC company really shines.
Manage
Too many PPC campaigns are launched and left to run on autopilot, causing ad fatigue, rising costs and wasted opportunities.
We manage campaigns actively, refining keywords, testing creatives and launching new ad formats to keep things fresh. Whether you’re looking for ongoing management or support from an experienced PPC consultant, we ensure your campaigns evolve to stay competitive.
Optimise
Without insight, there’s no progress. If you’re only looking at last month’s numbers, you’re already behind.
With detailed reporting and live dashboards, we provide full visibility into performance. Our PPC marketing in London stays agile, driven by results and always improving.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
We make sure your message lands in front of the right people, across Google, LinkedIn, and paid media channels.
02
Qualified Leads
Our campaigns are designed to generate quality leads, not just traffic. Everything is built around audience intent and business outcomes.
03
Proven ROI
From our first campaign to your monthly performance report, we provide full transparency and actionable insights that drive decisions.
Our Services
Google Ads Management
Boost conversions and ROI with expertly managed Google Ads campaigns. We target high-value audiences and optimise search, display, and shopping ads to drive tangible results.
PPC Consultancy
Whether you’re short on time or expertise, we support small-to-mid teams with hands-on PPC consulting and execution.
PPC Strategy
Looking for growth you can actually track? We connect paid activity to real-world outcomes, helping you scale with confidence.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.
02
Small to Mid-Sized Marketing Teams
Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.
03
Founders, CEOs & C-Suite
We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.