A content marketing agency London firms can expect attention and delivery outcomes from
Looking for a London content marketing agency that blends creativity with commercial impact? At Common Ground, we create content strategies that don’t just tick boxes. We drive awareness, generate demand, and support every stage of the B2B buyer journey.
Content strategies built for long-term B2B growth
We help ambitious B2B brands in London cut through the noise with content that actually performs. Whether you’re a SaaS scaleup, cybersecurity firm, or specialist consultancy, we develop purposeful content that fits seamlessly into your broader marketing strategy.
As a results-driven content marketing agency in London, we go beyond blog posts. From lead magnets to landing pages, thought leadership to email nurture, every asset we create supports your commercial goals and delivers value to your audience.
Our content services strategy
Our 5-step content services approach
Step 1
Discover
If your current content isn’t attracting the right audience, it’s not doing its job. Many B2B teams in London struggle with low engagement, unclear messaging, and a lack of strategic direction.
We begin with a full content audit to identify gaps, assess performance, and uncover new opportunities. As a strategic B2B content marketing agency in London, we build insight-driven plans that connect your content with the people you’re trying to reach.
Step 2
Plan
Without structure, even the best ideas lose momentum. Reactive publishing and inconsistent messaging can stall growth and drain resource.
We create editorial calendars and asset plans that are rooted in search data, audience needs, and your business priorities. Our London content marketing services help you bring clarity, consistency, and purpose to your output.
Step 3
Create
If your content blends in, it won’t make an impact. B2B buyers expect clarity, authority, and relevance from the brands they trust.
We write content that’s tailored to your audience and true to your brand. Whether it’s long-form guides, landing pages, or thought leadership articles, our content is designed to inform, persuade, and convert.
Step 4
Optimise
Content can quickly become outdated or underperforming if left unchecked. Many content marketing companies in London miss this step entirely.
We update, repurpose, and improve your existing assets to keep them performing in search and delivering value. Our team focuses on on-page SEO, internal linking, and structure to help your content go further.
Step 5
Distribute
Without proper distribution, your best content might never be seen. Publishing is only half the job.
We help you amplify content across paid, owned, and earned channels. Whether it’s organic search, email, social, or sponsored promotion, we make sure the right people see your message at the right time.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
Our strategies help you grow your audience, increase visibility across organic and paid channels, and establish your brand as a leader in your space.
02
Qualified Leads
By aligning content with what your audience is actually searching for, we attract prospects who are ready to engage.
03
Proven ROI
Our strategies are built to compound over time. Great content keeps working for your business well after it goes live.
Our content marketing services
01
Content marketing strategy
More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.
02
Content auditing
Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.
03
Branded content
Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
We act as a strategic partner, helping you scale content output while staying focused on commercial goals.
02
Small to Mid-Sized Marketing Teams
Need more bandwidth without hiring? We slot into your team to provide reliable, high-quality content support.
03
Founders, CEOs & C-Suite
We turn complex propositions into content that’s clear, compelling, and built to support business growth.
Case studies
Customer success stories

CIPHR
60%
increase in conversions

iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.