Do you need a Digital Marketing company in Birmingham?
If the challenges below sound familiar, your marketing is likely being underutilised – or spread too thin to drive consistent results.
Getting traffic and clicks, but not real opportunities?
Volume alone doesn’t convert. Without an intent-led strategy across SEO and paid media, activity looks healthy while revenue impact stays unclear.
Over-reliant on paid, outbound, or one channel?
When growth depends too heavily on a single lever, costs rise and momentum stalls. Sustainable demand comes from the right channel mix.
Missing a joined-up, performance-led strategy?
Disconnected tactics lead to wasted spend. A clear growth roadmap keeps SEO, PPC, and Paid Social aligned to the same commercial goals.
Working with Common Ground
Why choose Common Ground as your Birmingham Digital Marketing agency
Boutique agency of senior B2B specialists
We don’t sell channel silos – we build demand systems. You work directly with senior marketers who understand how SEO, PPC, and Paid Social work together to drive pipeline. No juniors, no account layers, no wasted budget.
AI-powered efficiency, human-led strategy
We use AI to remove friction and speed up execution – from research to optimisation – so more of your investment goes into outcomes. Strategy, prioritisation, and decision-making stay firmly human-led.
Proven case studies backed by 5 star reviews
We don’t hide behind frameworks or vanity metrics. Our case studies show how we’ve helped B2B brands generate qualified demand, improve efficiency, and scale growth. We’re always happy to walk you through the thinking behind the results.
Birmingham digital marketing services
01
SEO
We optimise your website to attract high-intent organic traffic, focusing on search terms that match your buyers’ needs at every stage of the funnel. No fluff – just rankings that drive qualified demand and revenue.
02
PPC
From Google Ads to LinkedIn, we manage paid search and social campaigns that generate qualified leads. Our approach balances spend efficiency with ambitious growth targets – and focuses on conversion, not just clicks.
03
Content marketing
We create content that earns attention and builds trust. From thought leadership to lead magnets, every piece is designed to fuel discovery, conversion, and long-term growth – supporting your SEO and paid activity along the way.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn SEO, PPC, Paid Social, and Content Marketing into scalable demand channels.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn SEO, PPC, Paid Social, and Content Marketing into scalable demand channels.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
Case studies
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team – you’re in the right place.
How do your digital marketing services work?
We deliver joined-up support across SEO, PPC, and content marketing – aligned to your commercial goals. That means building visibility, capturing demand, and converting it into qualified enquiries with clear reporting and measurable outcomes.
Can I choose just one service (SEO, PPC, or content)?
Yes. Many clients start with one channel, then expand once performance is strong. We offer standalone services or integrated support depending on what will deliver the best return.
What makes your digital marketing approach different?
We’re senior-led, commercial-first, and focused on outcomes. No juniors, no unnecessary layers – just clear strategy and high-quality execution that’s built to drive leads, pipeline, and growth (not vanity metrics).
How quickly can you generate results?
It depends on the channel:
- PPC can generate leads quickly, often within days or weeks
- SEO typically takes 3-6 months to build meaningful traction
- Content marketing compounds over time, with momentum usually building across 6-12 weeks+ depending on output
Do you offer flexible contracts?
Yes. We don’t lock clients into long-term commitments before value is proven. We work with flexible agreements that keep us accountable and give you confidence.
Can you work alongside our in-house team?
Absolutely. We can fully own execution, or collaborate with your marketing team – providing strategy, delivery support, content direction, or performance optimisation where needed.
Do you provide reporting and performance tracking?
Yes. You’ll get clear reporting and regular communication focused on the metrics that matter – from traffic and lead volume through to conversion rate and efficiency, depending on the service mix.
What types of businesses do you work with?
We work with ambitious brands across B2B and growth-led sectors, particularly where buyers research and compare before converting. If your growth depends on trust, visibility, and consistency, our approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a quick discovery call, we’ll recommend the right service mix, confirm scope, and onboard you fast so momentum starts quickly.