PPC for eCommerce That Delivers Sales, Not Just Clicks
Looking for PPC for eCommerce that actually moves stock and drives revenue? At Common Ground, we design paid search and paid social strategies that target ready-to-buy customers, increase average order value, and deliver a clear return on ad spend. Our campaigns are built to reach the right shopper at the right time, with messaging and offers that turn intent into action.
Why PPC Matters for eCommerce Businesses
In eCommerce, visibility is everything. Shoppers rarely browse past page one, and competition for attention is fierce. PPC puts your products in front of buyers when they are actively searching or scrolling for something to purchase.
Data from Google shows that paid search ads can boost brand awareness by up to 80% and capture clicks from high-intent shoppers who are ready to buy. For eCommerce brands, this means more than traffic – it means sales today, not months from now.
A smart PPC strategy can:
- Target buyers searching for your exact products or categories
- Retarget site visitors to bring them back to complete purchases
- Promote seasonal offers, bundles, and new launches
- Support consistent sales even in competitive niches
Our PPC Strategy
Our 4-Step PPC Process for eCommerce
Step 1
Campaign Audit & Build
Multiple ad creatives are developed and tested within each ad group, ensuring that when campaigns launch, they’re set up for maximum impact.
Step 2
Landing Pages & Conversion Setup
Traffic only matters if it converts. That’s why we assess your current landing pages and highlight where improvements are needed. Using our landing page software, we create branded, high-performing templates designed to reduce cost per click and drive more leads.
We also set up analytics connections and full conversion tracking so every action is captured and attributed back to your campaigns.
Ongoing Management & Growth
Once live, we continually manage your campaigns with a focus on delivering stronger ROI. This includes ongoing bid optimisation to minimise wasted spend, A/B testing to identify new growth opportunities, and hands-on platform management to achieve KPIs.
As campaigns mature, we also explore additional channels to scale your reach and unlock further performance gains.
Step 4
Measure & Report
Even the best content can go unseen without proper promotion. Visibility in local search depends on trust and relevance, and that means building authority in the right places.
We publish and distribute your content through local directories, car industry sites, and trusted platforms. We also manage local citations and earn backlinks that improve search visibility and drive qualified visitors to your site.
Outcomes That Matter
Why Choose Common Ground as Your PPC Partner?
01
Reach More High-Intent Shoppers
Appear in front of buyers actively searching for your products, not just browsing.
02
Increase Return on Ad Spend
Our targeting and optimisation focus on profitable sales, not just traffic.
03
Turn Seasonal Peaks into Long-Term Customers
Retarget past buyers and nurture repeat purchases through smart segmentation.
Our Services
01
Google Ads Management
02
PPC Consultancy
03
PPC Strategy
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Client Success Stories
Client case studies
CIPHR
60%
increase in conversions
Thomas International
+200%
online visibility
Hyland
+85%
lead generation
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team – you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.