Google Penalty Recovery Service for UK B2B Companies
Our Google penalty recovery service is built for B2B firms with complex sites and competitive spaces. Whether it’s a manual penalty or an algorithm shake-up, we’ll pinpoint the problem, fix it at the root, and help you rebuild on solid ground.
Why Google Penalty Recovery Is Essential for B2B Marketing
When your buyers search, you need to show up. A penalty can push you out of sight fast, costing you qualified leads and damaging credibility. Often, teams don’t even realise it’s happened until inbound leads dry up and sales start asking tough questions.
We cut through the confusion. No more guessing what’s wrong or patching over symptoms. We’ll identify the real issues and sort them for good, from cleaning up dodgy backlinks to improving thin content. So you can recover rankings, show ROI, and get back to growth with confidence.
Our 3-Step Approach to Google Penalty Recovery
Step 1
Audit and Strategy Development
Most businesses don’t know exactly why they’ve been penalised. It might be spammy backlinks, low-quality content, or technical mistakes. Guessing wastes time, and can even make it worse.
We start with a full audit, covering penalty type identification, backlink profile analysis, and a technical SEO audit. Once we know the cause, we’ll map out a practical plan with clear priorities and a realistic recovery timeline estimation.
Step 2
Implementation and Setup
Knowing the issue is only half the battle. Fixing it can be technical and messy, from removing bad links to cleaning up your content or submitting reconsideration requests.
We handle toxic link removal, disavow file submission, content quality assessment, and manual action reconsideration. Everything’s done to meet Google’s guidelines properly, giving you the best chance of a successful, lasting recovery.
Insights and Optimisation
Recovery isn’t one-and-done. Without ongoing checks, you risk slipping back or getting caught by new algorithm updates.
We don’t just walk away after fixes. Our service includes algorithm update monitoring, post-recovery monitoring, and regular advice to keep your SEO healthy. You’ll know what’s happening, what’s changing, and what to do next to stay in the clear.
Outcomes That Matter
Why Choose Common Ground as Your Google Penalty Recovery Partner?
01
B2B-Focused Expertise
Plenty of agencies claim they can handle penalties. But B2B’s different. Long sales cycles, niche markets, and big contracts all raise the stakes if rankings drop.
We know how to help UK B2B firms recover and protect their visibility. Our approach to penalty type identification, backlink profile analysis, and technical SEO audits is designed to support real buyer journeys, not just tick boxes.
02
Custom, Strategic Solutions
No two penalties are the same. Off-the-shelf solutions often miss the root issue and waste time.
We build plans around your specific situation. From toxic link removal and disavow file submission to content quality assessment, everything’s designed to fix the actual problem and prevent it from coming back.
03
Transparent, Actionable Reporting
Penalty recovery can be stressful. The last thing you want is vague updates or surprise costs.
We keep things clear. You’ll get timelines you can share with stakeholders, ongoing algorithm update monitoring, and post-recovery monitoring so there are no nasty surprises. You’ll always know where you stand and what comes next.
01
SEO
Our SEO services optimise your website to improve search engine rankings, drive high-quality traffic, and connect with the right audience. We offer comprehensive strategies, including technical SEO, on-page optimisation, and content marketing to position your business for long-term success.
02
PPC
PPC campaigns are crafted to deliver immediate results and measurable ROI. By leveraging data-driven insights, we create highly targeted ads that maximise your budget, attract high-intent users, and convert traffic into leads or sales.
03
Paid Social
Connect with your audience on platforms where they’re most active. Our Paid Social strategies focus on creative and targeted campaigns to enhance engagement, increase brand awareness, and drive meaningful conversions.
04
Content Marketing
Engage your audience with content that informs, inspires, and converts. Our Content Marketing Services deliver SEO-optimised, high-quality copy tailored to your goals—building authority, driving engagement, and supporting lead generation across every stage of the funnel.
05
Generative Engine Optimisation (GEO)
Stay visible in AI-powered search. Our GEO service helps your brand appear in tools like Google AI Overviews, ChatGPT, and Bing Copilot by making your content sourceable, trusted, and structured for generative engines, beyond traditional SEO rankings.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.