We grow business revenue. That's our Common Ground.

We help brands turn SEO, PPC, and content into pipeline; not just performance metrics.

How We Can HelpLet's Talk

Smart SEO, PPC & Content. Built for Growth.

We help B2B, SaaS, and other marketing teams turn digital channels into scalable, measurable growth.

Whether you’re looking to increase pipeline, improve lead quality, or prove ROI, we bring the strategy, execution, and accountability to make it happen.

No fluff. No noise. Just joined-up thinking and outcomes that matter.

Why Common Ground

Strategy, Channels, Results – All Joined Up

We connect SEO, PPC, and content to do one thing well: drive measurable growth.

No channel silos. No vanity metrics. Just clear strategy, smart execution, and outcomes that matter to your business.

01

SEO

We build search strategies that do more than rank. From technical SEO to content optimisation, we focus on driving the right traffic – and turning it into revenue.

02

PPC

Smarter paid search campaigns built to convert. We manage your budget like it’s our own – optimising for ROI, not just clicks.

03

Paid Social

Get in front of your audience where they’re already active. Our paid social strategies are built to drive awareness, engagement, and leads – not vanity metrics.

04

Content Marketing

Content that ranks. Content that converts. From thought leadership to landing pages, we create assets that move your audience through the funnel.

05

Generative Engine Optimisation (GEO)

We can audit your current presence, identify missed opportunities, and build a strategy to boost your brand’s visibility, authority, and relevance in the evolving AI-powered search landscape.

Outcomes That Matter

How We Drive Growth

01

Expand Your Reach

Increase visibility across search, paid, and social - reaching the right audience at the right time with the right message.

02

Qualified Leads

We focus on quality, not just quantity - building campaigns that generate high-value leads aligned to your business goals.

03

Proven ROI

We don’t just show activity - we show impact. Clear reporting, measurable growth, and accountability built in.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.

teams

02

Small to Mid-Sized Marketing Teams

Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.

CEOs

03

Founders, CEOs & C-Suite

We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.

Services

Our digital marketing services

PPC
SEO
Paid social
Generative Engine Optimisation
Digital marketing
Link building
Technical SEO
Managed SEO
SEO strategy
Google ads management
PPC consultancy
PPC strategy
LinkedIn marketing
Facebook marketing
Instagram marketing
Constent strategy
Content auditing
Branded content

Client Success Stories

Case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

What Our Clients Say

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1740668491816

Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
lindsay portrait

Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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