A Web Analytics Agency for UK B2B Growth
Looking for a web analytics agency that goes beyond basic dashboards? At Common Ground, we help UK B2B marketers turn raw data into clear, actionable insights that drive real growth. No vanity metrics. No guesswork. Just meaningful analysis that proves ROI and powers better decisions.
Our web analytics services are designed for companies with complex sales cycles and multiple channels to track. Whether you’re in SaaS, professional services, or enterprise B2B sales, we make sure your data works harder, so you can optimise campaigns, justify budgets, and grow with confidence.
Why Web Analytics Matters for Your Marketing Performance
Most B2B teams don’t struggle with a lack of data, but rather they struggle with making sense of it. Without a clear strategy, website traffic analysis and user behaviour tracking can become noise instead of insight. Marketing budgets get spread thin, channels go uncoordinated, and it’s hard to prove what’s working.
We help you move from messy, siloed reporting to true data-driven decision making. By unifying your tracking and building meaningful views of your funnel, you’ll see exactly how prospects engage, where they drop off, and what drives conversions. It’s not about more data. It’s about better answers.
Our Web Analytics Strategy
Our 3-Step Approach to Web Analytics Success
Step 1
Audit and Strategy Development
Many marketing teams rely on incomplete or messy data. You might have multiple platforms tracking different things, duplicate events, or gaps that make reports hard to trust. That can lead to wasted spend and decisions based on guesswork.
We start with a thorough audit of your existing setup and goals. From event tracking implementation to cross-device tracking requirements, we design a clear, tailored plan that aligns with your funnel stages and sales process. This strategy ensures your web analytics agency’s work is built on solid foundations you can trust.
Step 2
Implementation and Tracking Setup
Setting up tracking often turns into a technical headache. Missed events, poor integrations, or bad naming conventions can make reporting useless.
Our team handles user behaviour tracking, custom dashboard creation, and integration with marketing platforms to make sure you see exactly what matters. We ensure real-time data monitoring is in place so your team can react faster and optimise campaigns on the fly.
Reporting, Insights and Optimisation
Even with good data, many teams struggle to make it useful. Reports can be too generic, too slow, or just overwhelming, leaving marketers stuck in spreadsheets.
We deliver clear, actionable reporting tailored to your business. From website traffic analysis to funnel analysis, we highlight what’s driving results and what needs fixing. Then we keep refining your setup so you can make smarter data-driven decisions that prove ROI over time.
Outcomes That Matter
Why Choose Common Ground as Your Web Analytics Partner?
01
B2B-Focused Expertise
A lot of agencies promise analytics, but don’t understand B2B buying journeys. That leads to generic dashboards and metrics that don’t mean much to sales teams or leadership.
We specialise in helping B2B marketers turn complex data into clear, actionable insights. Our team knows how to map your funnel, track meaningful events, and deliver data-driven decision-making that actually supports long sales cycles and high-value deals.
02
Custom, Strategic Solutions
Many agencies sell the same off-the-shelf setups to every client. That’s not how you get real results.
We dig into your goals, audience, and sales process to build tailored solutions. From event tracking implementation to custom dashboard creation, you get reporting that aligns with your unique needs, not someone else’s template.
03
Proof and Actionable Insights
It’s easy to get buried in charts that don’t tell you what to do next. Too many teams struggle to prove the value of their marketing.
We focus on clear, understandable reporting that highlights what’s working, where to invest, and how to optimise. It’s about proving ROI, cutting wasted spend, and helping your team make confident, informed decisions.
01
SEO
Our SEO services optimise your website to improve search engine rankings, drive high-quality traffic, and connect with the right audience. We offer comprehensive strategies, including technical SEO, on-page optimisation, and content marketing to position your business for long-term success.
02
PPC
PPC campaigns are crafted to deliver immediate results and measurable ROI. By leveraging data-driven insights, we create highly targeted ads that maximise your budget, attract high-intent users, and convert traffic into leads or sales.
03
Paid Social
Connect with your audience on platforms where they’re most active. Our Paid Social strategies focus on creative and targeted campaigns to enhance engagement, increase brand awareness, and drive meaningful conversions.
04
Content Marketing
Engage your audience with content that informs, inspires, and converts. Our Content Marketing Services deliver SEO-optimised, high-quality copy tailored to your goals—building authority, driving engagement, and supporting lead generation across every stage of the funnel.
05
Generative Engine Optimisation (GEO)
Stay visible in AI-powered search. Our GEO service helps your brand appear in tools like Google AI Overviews, ChatGPT, and Bing Copilot by making your content sourceable, trusted, and structured for generative engines, beyond traditional SEO rankings.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.