SEO for Charities That Increases Reach and Donations
Looking for SEO for charities? At Common Ground we create SEO strategies that help UK charities boost awareness, reach more supporters, and increase donations. Our approach is confident, impact-driven and focused on delivering measurable results.
Why SEO Matters for Charities
Most people begin their search for causes or donations online. They commonly look for terms such as “charity supporting mental health UK” or “volunteer youth organisations Manchester” before engaging. Organic search attracts genuine interest and converts more effectively than paid channels.
Ranking highly for searches such as “environmental charity Scotland” or “fundraising marathon London” also builds credibility. Strong SEO positions your charity as authoritative and trusted at the moment people are ready to act.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your website may look polished, but may not be visible for key searches. We begin with an audit of search performance, content coverage and local relevance. This helps us identify keyword or content gaps and define a charity-specific SEO roadmap.
Step 2
Improve
Slow pages, unclear calls to action or poor mobile layout can deter visitors. We optimise your site by improving load speed, clarifying messaging and enhancing navigation. We make it easier for visitors to learn about your cause and take supportive action.
Build
There are likely search opportunities around fundraising campaigns, impact reports, volunteer guides or event updates. We create content such as donation landing pages, impact stories, campaign pages and blog posts to answer those queries and inspire engagement.
Step 4
Promote
Publishing content is just the first step. We build visibility through relevant directories, volunteer platforms, news outlets and partners. We also secure links from reputable NGOs, councils and community sites to reinforce trust and improve rankings.
Step 5
Measure
You need to know what is working. We provide dashboards tracking organic traffic, email sign-up conversions, donation forms and volunteer applications. These insights show how SEO efforts support growth and mission impact.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Boost Supporter Discovery
We optimise for cause‑based and campaign‑specific terms so your charity appears when supporters seek organisations to support.
02
Drive Action from Visitors
By targeting action‑oriented searches such as “donate food bank UK” or “volunteer for homelessness charity,” we connect with people who are ready to act.
03
Show Clear Impact
We measure sign‑ups, donations and volunteer applications to help you understand how SEO drives fundraising and outreach.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories

CIPHR
60%
increase in conversions

iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.