SEO for Charities That Increases Reach and Donations

Looking for SEO for charities? At Common Ground we create SEO strategies that help UK charities boost awareness, reach more supporters, and increase donations. Our approach is confident, impact-driven and focused on delivering measurable results.

How we can helpGet in touch

Why SEO Matters for Charities

Most people begin their search for causes or donations online. They commonly look for terms such as “charity supporting mental health UK” or “volunteer youth organisations Manchester” before engaging. Organic search attracts genuine interest and converts more effectively than paid channels.

Ranking highly for searches such as “environmental charity Scotland” or “fundraising marathon London” also builds credibility. Strong SEO positions your charity as authoritative and trusted at the moment people are ready to act.

Our SEO Strategy

Our 5-Step Approach to SEO Success

SEO Campaigns

Step 1

Discover

Your website may look polished, but may not be visible for key searches. We begin with an audit of search performance, content coverage and local relevance. This helps us identify keyword or content gaps and define a charity-specific SEO roadmap.

improve

Step 2

Improve

Slow pages, unclear calls to action or poor mobile layout can deter visitors. We optimise your site by improving load speed, clarifying messaging and enhancing navigation. We make it easier for visitors to learn about your cause and take supportive action.

build
Step 3

Build

There are likely search opportunities around fundraising campaigns, impact reports, volunteer guides or event updates. We create content such as donation landing pages, impact stories, campaign pages and blog posts to answer those queries and inspire engagement.

Step 4

Promote

Publishing content is just the first step. We build visibility through relevant directories, volunteer platforms, news outlets and partners. We also secure links from reputable NGOs, councils and community sites to reinforce trust and improve rankings.

measure

Step 5

Measure

You need to know what is working. We provide dashboards tracking organic traffic, email sign-up conversions, donation forms and volunteer applications. These insights show how SEO efforts support growth and mission impact.

Outcomes That Matter

Why Choose Common Ground as Your SEO Partner?

01

Boost Supporter Discovery

We optimise for cause‑based and campaign‑specific terms so your charity appears when supporters seek organisations to support.

02

Drive Action from Visitors

By targeting action‑oriented searches such as “donate food bank UK” or “volunteer for homelessness charity,” we connect with people who are ready to act.

03

Show Clear Impact

We measure sign‑ups, donations and volunteer applications to help you understand how SEO drives fundraising and outreach.

Our SEO Services

01

Managed SEO

SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.

02

SEO Strategy

Unclear on your business focus? We’ve got you covered with our customised SEO strategies that will move the needle for your business, whilst also maintaining your brand identity and voice.

03

Link Building

It’s one thing to put a plan in place, but we also put high-quality backlinks in place to boost brand authority and ranking. We ensure that our strategies target impactful links that drive results.

04

Technical SEO

Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.

05

SEO Content Marketing

Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines. 

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.

teams

02

Small to Mid-Sized Marketing Teams

Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.

CEOs

03

Founders, CEOs & C-Suite

We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.

Client Success Stories

SEO case studies

stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

What Our Clients Say

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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