SEO Content Marketing Agency for UK B2B Growth
Looking for an SEO content marketing agency that drives real B2B growth? At Common Ground, we deliver integrated SEO and content strategies that attract qualified leads, shorten sales cycles, and prove ROI. No siloed channels. No wasted budget. Just clear, data-driven plans aligned to your buyers’ journeys.
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines. Whether you’re in SaaS, professional services, or complex B2B sales, we make sure your message is discoverable, compelling, and commercially effective.
Why Combine SEO and Content Marketing?
It’s not about cranking out keywords or running disconnected campaigns. It’s about knowing your audience, creating content they need at each step, and making sure they can discover it when it matters. That way, your marketing budget works harder, and your leads come in qualified and ready to talk.
Our SEO Content Marketing Strategy
Our 3-step SEO content marketing plan
Step 1
Audit and Strategy Development
A lot of B2B companies throw money at SEO or content without knowing what’s working. You might have pages that don’t rank, articles no one reads, or campaigns that don’t match what buyers want. That leads to wasted budget, frustrated teams, and no clear path to ROI.
We take a hard look at your existing assets with a full audit, analysing SEO performance, audience needs, and competitor moves. Then we build a content-led SEO strategy designed for your goals. This approach aligns messaging across channels and lays out a clear plan for your managed SEO and content marketing, so you know exactly what needs to happen next.
Step 2
Integrated SEO and Content Execution
Many agencies split SEO and content into separate silos. That’s how you end up with keyword-stuffed articles or “brand” content that can’t be found in search. It’s a common problem for B2B teams trying to prove value in long sales cycles.
We combine seo content services and storytelling to deliver work that ranks and resonates. From detailed articles to landing pages and lead magnets, every asset is crafted with both buyers and search engines in mind. Our seo and content marketing services ensure your team has consistent, high-quality assets designed to attract the right leads and keep them moving.
Transparent Reporting and Continuous Optimisation
It’s easy to lose track of whether your marketing is doing its job. Many teams get generic reports or no visibility at all, making it hard to show value or know what to fix.
We believe in straight answers. You’ll get clear reporting on rankings, engagement, and pipeline impact. We keep refining your content-led SEO strategy to make sure you stay ahead of competitors and keep growing. That way, your B2B SEO agency UK partner isn’t just delivering work, but driving real, sustainable growth.
Outcomes That Matter
Why Choose Common Ground as Your SEO Content Marketing Partner?
01
Proven B2B Expertise
A lot of agencies claim they “get B2B,” but struggle with complex buying journeys or niche industries. That can mean content that’s too generic, missing the mark with real decision-makers.
Our team has delivered for SaaS firms, professional services, manufacturers, and more. We understand what it takes to earn trust, address pain points, and deliver a content-led SEO strategy that supports longer sales cycles and demanding stakeholders.
02
Custom, Data-Driven Solutions
Off-the-shelf plans don’t cut it in B2B. You can’t afford to guess what content your buyers want or chase the wrong keywords.
We dig into your audience, competitors, and goals to create a tailored approach. Our managed SEO and content marketing combine creative storytelling with hard data, ensuring you get work that not only attracts traffic but converts the right leads.
03
Strategic Growth Partnership
Many SEO vendors disappear after launch or offer vague updates with no real insight. That’s not how we work.
We see ourselves as an extension of your team. With transparent reporting, collaborative planning, and ongoing optimisation, you’ll always know where you stand. It’s how we help UK B2B companies build authority, reduce wasted spend, and grow in a way that lasts.
Our content marketing services
01
Content marketing strategy
More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.
02
Content auditing
Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.
03
Branded content
Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.