The best PPC agency Manchester has to offer

Looking for a PPC agency in Manchester that delivers more than just clicks? At Common Ground, we create high-impact, data-led PPC campaigns that help B2B businesses in Manchester and beyond drive leads, conversions, and long-term growth. Whether you’re in SaaS, cybersecurity, HR tech, or another ambitious sector, we tailor every paid strategy to match your goals.

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PPC Services in Manchester That Go Beyond the Click

At Common Ground, we specialise in providing PPC management for SaaS, cybersecurity firms, HR software providers, and other cutting-edge industries. With a proven track record of driving growth for our Manchester PPC services, we are committed to delivering exceptional value for our clients through precision and creativity.

More than just another PPC company, we blend strategic thinking with creative execution, using data to power campaigns that actually perform. Our expert team builds and manages paid campaigns that bring in the right traffic and turn interest into action.

Our PPC services

Our 5-step PPC services approach

SEO Campaigns
01

Discover

Wasting budget on PPC campaigns that don’t convert? You’re not alone. Many businesses struggle with visibility but fail to turn traffic into results.

As an experienced PPC consultant in Manchester, we start by analysing your current performance. We identify gaps, uncover missed opportunities, and set clear KPIs to create a focused and realistic PPC strategy.

Site build
02

Build

Disconnected ads and landing pages are a recipe for poor engagement. If your messaging isn’t aligned, users will bounce before they convert.

That’s why we develop compelling ad copy and conversion-optimised landing pages designed to work hand in hand. Our Manchester PPC marketing specialists make sure every campaign is built to deliver from day one.

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03

Convert

Clicks mean nothing without conversions. If people aren’t turning into leads or customers, your ROI will quickly fall short.

Our PPC services in Manchester focus on maximising return. From refined audience targeting and bid optimisation to improving user experience on your landing pages, we help you turn spend into genuine growth.

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04

Manage

Running the same PPC campaign for months without changes? That’s a quick way to burn budget and reduce performance.

We don’t leave your ads on autopilot. Our PPC management in Manchester includes regular updates, A/B testing, keyword expansion, and ongoing optimisation. It’s all about keeping your campaigns fresh, relevant, and effective.

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05

Measure

Not sure if your PPC spend is working? Without the right insights, it’s hard to make confident decisions.

As a trusted Manchester PPC company, we give you full visibility with clear, real-time reporting. We track what matters, share actionable insights, and continuously refine your strategy to maximise outcomes.

Outcomes That Matter

How We Drive Growth

01

Expand Your Reach

We help you get in front of the right people at the right time, across search, paid social, and display. Our local PPC services in Manchester give you the visibility you need to scale.

02

Qualified Leads

We focus on quality, not just quantity. Our campaigns are built to generate high-value leads that align with your sales goals and business growth plans.

03

Proven ROI

It’s not about activity for the sake of it. With measurable results and transparent reporting, we show the true impact of every PPC pound you spend.

Our Services
01

Google Ads Management

Boost conversions and ROI with expertly managed Google Ads campaigns. We target high-value audiences and optimise search, display, and shopping ads to drive tangible results.
02

PPC Consultancy

Elevate your campaigns with expert advice. Our PPC consultancy provides actionable strategies, optimisation recommendations, and insight-driven solutions tailored to your goals.

03

PPC Strategy

Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.

teams

02

Small to Mid-Sized Marketing Teams

Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.

CEOs

03

Founders, CEOs & C-Suite

We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.

Client Success Stories

SEO case studies

stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

What Our Clients Say

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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