SEO for Recruitment Agencies That Source Talent Faster
Looking for SEO for recruitment agencies? At Common Ground, we design SEO strategies that help UK recruitment firms rank higher, reach top candidates and fill roles more efficiently. Our approach is confident, professional and focused on driving measurable talent acquisition outcomes.
Why SEO Matters for Recruitment Agencies
Most professionals begin their job search online. Candidates look up terms such as “IT recruitment agency Manchester” or “executive search services UK” before contacting anyone. Organic search attracts more relevant candidate traffic at lower cost than many paid channels.
Ranking highly for searches like “marketing recruiter London” or “niche financial recruitment Birmingham” helps agencies stand out. Effective SEO builds credibility and ensures candidates discover your brand when it matters.
Our SEO Strategy
Our 5-Step Approach to SEO Success
Step 1
Discover
Your website may look sleek, but it may not feature in search results for the roles or sectors you focus on. We begin with an audit of current search performance, keyword opportunities and competitor visibility. Our findings inform a tailored SEO strategy.
Step 2
Improve
Slow loading pages or vague service descriptions can cause candidates to leave. We optimise performance by improving site speed, refining messaging and clarifying user pathways. The result is a better candidate experience and stronger engagement.
Build
Publishing great content is only part of the process. We share it through industry directories, talent networks and community platforms. We also secure backlinks from professional associations and sector forums to build credibility and drive candidate traffic.
Step 4
Promote
Many agencies miss opportunities to attract candidates searching for specialities such as “cybersecurity talent acquisition” or “executive finance recruiter.” We develop service and sector pages, candidate guides, FAQs and role insights that attract and inform talent.
Step 5
Measure
You need to see results. We provide dashboards that track organic traffic, application form submissions, CV uploads, phone enquiries and shortlist requests. These insights reveal how SEO impacts candidate volume and placement speed.
Outcomes That Matter
Why Choose Common Ground as Your SEO Partner?
01
Expand Visibility to Candidates
We optimise for role and sector‑specific search terms so your agency appears when candidates are actively looking to make a move.
02
Attract Relevant Talent
By targeting high‑intent queries like “qualified data analyst recruiter UK” or “digital marketing recruitment agency London” we reach candidates who are more likely to engage.
03
Deliver Measurable Placement Results
We track candidate enquiries, applications and successful placements so you can see how SEO generates talent growth.
Our SEO Services
01
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
02
SEO Strategy
03
Link Building
04
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
05
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.