Webinar

PPC Case Study: How one university slashed its cost per lead by 77%

Presented by:

Sam Searle
Sam Searle

Session runtime: 1hr

In this webinar Sam Medlicott, Head of Paid Media for Common Ground provides a case study that explores the secrets that enabled a university to slash their CPC by over 70% with Google Performance Max Campaigns.  

From this webinar you’ll learn:  

+ Effective targeting to reach your audience  

+ Which creatives drive the best returns  

+ How to test for better results   

Anyone who’s responsible paid media campaigns and driving high quality traffic to your website will find this session extremely valuable.  

Watch on demand

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