SEO Strategy Agency

We’re a senior-led boutique SEO strategy agency helping brands turn organic search into a predictable growth channel – with clear priorities, smarter targeting, and a roadmap built around commercial impact.

 

✅ Focus on the keywords and pages that drive real demand

✅ Build a plan that aligns content, technical, and authority building

✅ Turn SEO into a scalable system – not a set of disconnected tasks

 

Award-winning | Senior B2B specialists | Proven results | 5-star reviews

Book a Discovery Call

Is your SEO missing a strategy?

If the challenges below sound familiar, your SEO might not be failing – it might just be directionless.

Doing SEO activity, but not seeing meaningful growth?

Publishing content and fixing issues doesn’t guarantee results. Without a strategy tied to commercial goals, SEO becomes busy work – and performance stalls.

Ranking improvements, but leads aren’t increasing?

Traffic is only valuable if it’s the right traffic. A strong SEO strategy prioritises intent – so you attract buyers, not just visitors.

Not sure what to do next, or what matters most?

SEO has a thousand possible tasks. Strategy is what helps you choose the right ones, in the right order, based on impact – not opinion.

Working with Common Ground

Why choose Common Ground as your SEO strategy consultant

Boutique agency of senior B2B strategists 

Our SEO strategy service is built to drive commercial outcomes – not vanity metrics. You’ll get senior delivery with no juniors, no layers of account management, and direct access to the people doing the work. The result is faster decisions, sharper execution, and more of your budget going into outcomes.

AI-powered efficiency, human-led strategy

AI helps us streamline the workload behind research and analysis, so more of your investment goes into decisions and execution rather than manual groundwork. It supports faster insight, smarter prioritisation, and ongoing opportunity spotting – while direction remains human-led by experienced strategists.

Proven case studies backed by 5 star reviews

We don’t rely on promises – we bring proof. Our case studies show how we’ve helped brands grow visibility, authority, and qualified demand through SEO strategy-led execution. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your market.

SEO strategy service

Our proven SEO strategy process

SEO Campaigns

Step 1

Discover – insight that fuels your organic growth strategy

We start by understanding where you are and what’s holding you back. Through in-depth technical audits, competitor analysis, and keyword intelligence, we uncover the opportunities that will move the needle. The result: a clear, prioritised SEO roadmap built specifically for how your B2B buyers search and evaluate solutions.
improve

Step 2

Improve – optimising your existing site before we scale

In this phase, we strengthen your existing site. Using insights from Discovery, we fix technical issues, improve crawlability, and optimise key commercial pages so they’re clearly understood by both search engines and AI systems. This creates a clean, high-performing foundation before we start adding new content.
build

Step 3

Build – new assets that attract, educate, and convert buyers

Once your core pages are optimised, we expand your presence. We create new landing pages, resources, and thought-leadership content aligned to buyer intent and commercial opportunity. Every asset is designed to attract qualified traffic, support complex B2B journeys, and surface your expertise across search and AI-driven discovery.
migrations

Step 4

Promote – authority signals that elevate your brand above competitors

Great content needs visibility. We secure authoritative links and brand mentions that boost your trust signals and strengthen your competitive edge. Our approach to digital PR and outreach is built for B2B: credible, value-driven, and designed to increase your domain authority over time.
measure

Step 5

Measure – transparent insights that connect SEO to commercial outcomes

SEO is only valuable if you can see its impact. We provide transparent reporting, proactive communication, and ongoing consulting to keep you aligned on progress and opportunities. Your team stays fully informed – while we keep the strategy moving forward, month after month.

Trusted by ambitious B2B brands

From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.

b2b seo brands

Trusted by ambitious B2B brands

From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.

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What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

More SEO Services

Looking For a Specific SEO Service?

 

If you can’t find your service type here, then feel free to call us at 01865648354, or email us at [email protected].

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Resources

SEO Resources

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FAQs

Frequently asked questions

What’s included in your SEO strategy services?

Our SEO strategy services typically include a full performance review, keyword and intent research, competitor analysis, content and site structure recommendations, authority considerations, and a clear prioritised roadmap. The goal is to give you a plan that turns SEO into predictable growth – not a list of tasks.

How is an SEO strategy different from an SEO audit?

An audit identifies issues and opportunities. SEO strategy turns that insight into a structured plan – defining what to prioritise, what to ignore, and how each activity connects to commercial outcomes like leads, revenue, or pipeline.

How long does an SEO strategy project take?

Most SEO strategy projects take between 4-6 weeks, depending on site size, complexity, and stakeholder input. If the site is large or international, timelines may be longer to ensure the roadmap is accurate and actionable.

Can you create an SEO strategy if we already have an in-house team?

Yes. Many clients use us as a strategy partner while their in-house team executes. We’ll build the roadmap, align on priorities, and provide support to help your team move faster and avoid wasted effort.

Will the strategy include content recommendations?

Yes. Content planning is a major part of SEO strategy. We’ll identify the highest-value topics, map them to intent, and recommend page types and priorities – so content creation drives visibility and conversion, not just output.

Do you include technical SEO in the strategy?

Yes – technical foundations are part of the strategy, because they affect everything else. We’ll identify the technical priorities that matter most, and how they support crawlability, indexation, rankings, and site performance.

Do you provide a roadmap we can actually follow?

Yes. Our output is designed to be actionable. You’ll get a prioritised roadmap with clear recommendations, what impact they’ll drive, and how to approach implementation – not a generic deck.

How do you measure success for an SEO strategy?

We align success to outcomes. That usually includes improvements in rankings for target terms, growth in qualified organic traffic, and increased conversions or lead volume. Where possible, we also align to pipeline or revenue impact.

What happens after the strategy is delivered?

You can either run the roadmap internally, or we can support with execution and ongoing optimisation. Many clients start with a strategy project, then retain us to deliver the work and evolve the plan over time.

Is SEO strategy a one-off, or something ongoing?

A strong strategy creates a clear direction, but SEO isn’t static. Markets shift, competitors move, and performance data changes priorities. Many teams revisit strategy quarterly or use ongoing strategic support to keep the roadmap current.

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