Lead Driving SEO Services
We’re ready to help propel your business to the peak of search rankings.
Why you need our SEO services
At Common Ground, we believe that an SEO agency’s most important role is to help businesses like yours get found and chosen. Work with us, and you’ll learn where to invest for the best ROI, which content will drive leads and sales, and how to convert your valuable traffic into paying customers. We take the guesswork out of SEO and deliver results that matter.
Our SEO services strategy
Our 5-step SEO services approach
Step 1
Discover
Are you struggling to understand why your competitor’s business is ranking higher, while you fail to convert traffic? You’re not alone, but there’s a solution.
We analyse your competitors, assess your site’s performance, and define KPIs to build an SEO strategy that actually moves the needle.
Step 2
Improve
Many of your site’s visitors will struggle to convert if the webpage isn’t optimised, allowing technical issues or weak content to cost you sales.
We look at your website and make the necessary adjustments that will improve everything from site speed and structure to keyword targeting, ensuring conversion-readiness.
Step 3
Build
We develop SEO-friendly, engaging content tailored to your audience, ensuring it ranks well and compels visitors to take action.
Step 4
Promote
Through tried and tested content strategy, link-building, and outreach, we’lll ensure that your hard work is boosting your credibility and building authority.
Step 5
Measure
We continuously track performance, analyse trends, and refine your strategy so your website attracts leads, drives revenue, and stays ahead.
Get results
Why work with us for SEO?
01
Expand your reach
Getting seen by the right people is only half the battle when it comes to SEO. Common Ground helps B2B brands break through all the noise with targeted strategies that will put you in front of the decision makers who are actively seeking your solutions.
02
Attract leads
03
Proven results
SEO
Our SEO Services
Managed SEO
SEO can be quite overwhelming, so let us take care of it for you. Whether it’s technical fixes or an in-depth content strategy, we will slot seamlessly into your operations to deliver consistent, measurable growth.
SEO Strategy
Unclear on your business focus? We’ve got you covered with our customised SEO strategies that will move the needle for your business, whilst also maintaining your brand identity and voice.
Link Building
It’s one thing to put a plan in place, but we also put high-quality backlinks in place to boost brand authority and ranking. We ensure that our strategies target impactful links that drive results.
Technical SEO
Your website’s technical foundation will make or break your search performance, so our team ensures your site is fully optimised for speed, indexing, and search engine accessibility.
SEO Content Marketing
Our managed SEO and content marketing services help UK B2B companies build sustainable, high-quality pipelines.
International SEO
Selling overseas is more than swapping languages on your site. Your buyers expect content that feels local. Search engines look for signals that you know what you’re doing. Miss those details, and you’ll waste budget or get buried in local results.
Local SEO
Local SEO isn’t just for high street shops or restaurants. B2B buyers search locally too, whether they’re looking for suppliers, consultants, or partners they can trust nearby. If you’re not showing up in those searches, you’re missing out on qualified leads right in your area.
Shopify SEO
Shopify’s great for getting a store live quickly, but that doesn’t guarantee people will find you. Without proper SEO, your products stay buried while competitors pick up the sales. Slow sites, messy structures, and duplicate content can all hurt you.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
Case studies
Customer success stories

CIPHR
60%
increase in conversions

iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
SEO Clients
Who we do SEO for
Are we the right fit for you?
Here are just some of the type of clients we like to work with, but feel free to get in touch if you feel like your business isn’t represented here.
Automotive SEO for Dealers
Looking for Automotive SEO for Dealers That Drives Sales? At Common Ground, we design targeted strategies that help dealerships appear at the right moment, attract buyers ready to act, and turn visibility into measurable showroom leads. Our approach is confident, outcome-driven driven and fully focused on dealer success.
We partner with franchise and independent dealers across the UK to grow market share, book more test drives and improve sales conversion. From local visibility to finance content, every aspect of our service supports your commercial goals.
Why SEO Matters for Automotive Dealers
Online search now dominates the car-buying process. Studies show that two thirds of buyers research online before visiting a dealership, and organic traffic converts at a higher rate than paid channels. Consistent local ranking for inventory, services and reviews means more qualified leads walked into your showroom.
Moreover, SEO builds credibility. When buyers see your dealership at the top of local searches such as “used EVs near me” or “best finance deals in [town]”, it reinforces trust before they even call. A strong SEO presence helps dealers win attention, trust and ultimately sales in what remains a competitive market.
SEO for Hotels
Looking for SEO for Hotels That Attract More Direct Bookings? At Common Ground, we create targeted strategies that help independent and boutique hotels connect with guests who are ready to book, reduce reliance on OTAs, and grow direct revenue. Our approach is confident, commercial, and built for results.
We work with UK-based hotels to improve visibility at key decision-making moments, whether a guest is planning a romantic break, a corporate retreat or a family holiday. From local search optimisation and content to technical improvements, we focus every effort on driving high-quality direct bookings.
Why SEO Matters for Hotels
Most guests start their planning with a search. Over half of travellers use search engines to find location-specific options like “dog-friendly hotel in the Lake District” or “spa hotels near Bristol.” Organic traffic from these searches often converts better than traffic from third-party platforms.
Ranking well also builds trust. When your site shows up for the queries that matter, such as “midweek hotel deals in York” or “conference venues in Manchester,” it gives travellers confidence before they ever click. A strong SEO approach helps hotels win attention, trust and direct bookings.
SEO for Manufacturers
Looking for SEO for manufacturers to boost visibility and leads? At Common Ground, we build targeted SEO strategies that help UK manufacturing businesses appear in front of buyers ready to make contact, reduce dependence on paid ads, and win more qualified leads. Our approach is confident, commercial, and focused on results.
We work with manufacturers across the UK to improve visibility at key purchase stages, whether prospects are sourcing precision engineering, industrial automation, or custom fabrication. From keyword optimisation and technical enhancements to authoritative content, we focus every effort on driving measurable enquiry growth.
Why SEO Matters for Manufacturers
Many B2B buyers begin their research with a search. Engineers and procurement teams regularly look for terms such as “CNC machining services UK” or “industrial gearbox suppliers.” Leads from organic search tend to be higher quality and more cost-effective than those generated through paid channels.
When your business ranks for terms like “stainless steel fabrication Birmingham” or “automotive parts manufacturer UK,” it instils confidence. Prospects trust what they can find—strong SEO presence builds credibility and drives enquiries.
SEO Agencies for Financial Services
Looking for SEO agencies for financial services? At Common Ground we design SEO strategies that help UK based financial advisers, planners and wealth managers appear when clients are searching, build credibility online and generate quality leads. Our approach is confident, professional and focused on measurable growth.
We partner with financial firms across the UK to improve visibility during key decision stages, whether clients are researching retirement options, mortgage advice or tax planning. From targeted keyword optimisation and trust focused content to essential technical enhancements, every effort is built to grow your client pipeline.
Why SEO Matters for Financial Services
Most clients begin their research with an online search. They often look for terms like “best mortgage broker London” or “retirement planning advice UK” before reaching out. Leads from organic search typically convert more frequently and cost less than those from paid campaigns.
Ranking well for searches such as “IFA compliance guidance” or “wealth management for professionals” enhances credibility. A strong SEO presence reassures prospects even before contact is made.
SEO for Law Firms
Looking for SEO service for law firms? At Common Ground we build pinpoint SEO strategies to help UK law firms attract both local clients and niche practice area cases. Our approach is confident, professional and built around growth.
We support firms across the UK, from high-street solicitors to specialist chambers, improving visibility when prospective clients search for legal help. From targeted keywords and authority-building content to technical improvements, our work is tailored to deliver quality case enquiries.
Why SEO Matters for Law Firms
Most legal advice seekers begin online. People routinely search for terms like “commercial property solicitors Manchester” or “employment law advice small business UK”. Organic search delivers better intent and trust compared to paid ads.
Ranking highly for queries such as “family law specialist Birmingham” or “personal injury lawyer Bristol” signals credibility and relevance. Good SEO builds authority before the first conversation.
SEO for Dentists
Looking for SEO for dentists? At Common Ground, we create SEO strategies that help UK dental practices appear when patients are searching, build trust online, and encourage appointment bookings. Our approach is confident, professional and focused on driving patient growth.
We work with high-street and specialist dental practices across the UK to improve visibility during crucial decision moments—whether patients are looking for “emergency dentist near me” or “cosmetic dentistry in Birmingham.” From targeted keywords and trust-focused content to technical enhancements, every step is built to support a full appointment diary.
Why SEO Matters for Dentists
Most dental patients begin online. They search for services like “children’s dentist London” or “teeth whitening clinic UK” before making contact. Organic search provides more qualified leads and a higher return than many paid methods.
When your practice appears for searches such as “dental implants Manchester” or “orthodontist near me,” it demonstrates credibility and relevance. Effective SEO helps patients choose you with confidence.
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Resources
SEO Resources
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.