Expert PPC Consultancy to Maximise Your ROI

Struggling to make sense of PPC? Whether you need a second opinion or a fully managed solution, our PPC consultancy services provide strategic guidance and hands-on expertise to optimise your ad performance.

How we can helpGet in touch
Why you need our Google ads management services

With Common Ground, you get tailored strategies, expert insights, and a clear roadmap to PPC success. We ensure every penny of your budget is spent efficiently to drive real business growth.

Our PPC consultancy services

Our 5-step PPC consultation approach

SEO Campaigns
Step 1

Discover

PPC can be overwhelming without a clear direction. Many businesses waste money on ineffective campaigns that fail to deliver results.

We start by understanding your goals, analysing existing campaigns, and assessing competitor performance. With clear KPIs in place, we create a roadmap to PPC success.

Step 2

Improve

Poorly structured campaigns and irrelevant traffic can drain your budget, leading to low conversions and high acquisition costs.

We identify quick wins and long-term improvements, refining ad targeting, keyword selection, and budget allocation to increase efficiency and reduce wasted spend.

build
Step 3

Build

Without the right setup, even well-funded PPC campaigns can struggle to gain traction and deliver meaningful results.

We develop high-impact PPC campaigns with compelling ad creatives, optimised landing pages, and audience segmentation to drive maximum engagement and conversions.

migrations
Step 4

Promote

Scaling PPC without a solid strategy can lead to increased costs and declining performance.

We introduce new ad formats, test bidding strategies, and expand audience targeting. With ongoing optimisation, we ensure sustainable growth and higher ROI.

measure
Step 5

Measure

Tracking the right metrics is essential for ongoing success. Without data-driven insights, you risk wasting budget on underperforming ads.

We provide clear reporting and actionable recommendations, continuously refining your strategy to maintain a competitive edge and maximise results.

Get results

Why Choose Common Ground for PPC Consultancy?

01

Expand your reach

Our data-driven approach ensures your ads reach the right audience at the right time, driving engagement and brand awareness.

02

Max conversions

We go beyond clicks, optimising every aspect of your PPC campaigns to ensure high-intent traffic converts into revenue-generating customers.

03

Proven growth

With years of experience and a results-focused approach, we’ve helped businesses scale their PPC efforts efficiently and profitably.

Our Other Services
01

Google ads management

Maximise your ad spend and generate high-quality leads with our data-driven Google Ads management services. We create, optimise, and scale campaigns to the right audience.

02

PPC Strategy

Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our PPC experts

1545235646854 222

Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
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Meet our team

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ebook
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Resources

PPC Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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