PPC Consultants
We’re a senior-led boutique team of PPC consultants helping brands improve performance, reduce wasted spend, and turn paid search into a predictable source of leads and pipeline – across Google Ads and Microsoft Advertising.
✅ Target the right buyers at the right moment
✅ Convert more traffic with stronger ad-to-landing alignment
✅ Reduce CPA over time through test-and-learn optimisation
Award-winning | Senior B2B specialists | Proven results | 5-star reviews
Do you need PPC Consultants – not just PPC “management”?
If the challenges below sound familiar, you may not need someone to simply run the account – you need expertise to fix what’s holding performance back.
The account is running, but results are flat?
If PPC has plateaued, it’s usually because structure, targeting, and testing aren’t being handled strategically. Consultants bring fresh perspective, sharper decisions, and faster optimisation.
You’re spending, but you don’t trust the efficiency?
Wasted spend creeps in through broad targeting, poor keyword control, weak negative strategy, or misaligned landing pages. A consultancy approach focuses on finding leakage and fixing it.
You don’t have time to diagnose and prioritise improvements?
PPC has a lot of levers, and most teams are stretched. Consultants help cut through the noise – identifying the highest-impact changes and implementing them quickly.
Working with Common Ground
Why choose Common Ground as your PPC consultants
Boutique agency of senior B2B specialists
Our PPC consulting work is built to drive commercial outcomes – not vanity metrics. You’ll work with senior specialists directly, with no juniors and no layers of account management. The result is faster decisions, sharper execution, and more of your budget going into outcomes.
AI-powered efficiency, human-led strategy
AI helps us streamline the workload behind analysis and optimisation, so more of your investment goes into performance improvement rather than manual groundwork. It supports faster insight and opportunity spotting – while direction remains human-led by experienced PPC strategists.
Proven case studies backed by 5 star reviews
We don’t rely on promises – we bring proof. Our case studies show how we’ve helped brands improve lead quality, reduce CPA, and scale paid search performance with consultancy-led support. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your account.
PPC management consulting
Our proven PPC consulting process
Step 1
Discover – research & insight that shapes performance
We start by understanding your goals, margins, ICP, and current performance. Through account reviews, competitor research, keyword analysis, and audience insights, we identify where demand is coming from, what’s working, and what’s being wasted. The result: clear priorities and a plan for driving qualified leads efficiently.
Step 2
Build – campaign structure built to scale
Next, we build (or rebuild) campaigns designed for control and performance. That includes account structure, targeting, ad groups, ad copy and creative, tracking, and budgets – so everything is ready to launch with clean data and clear intent from day one.
Step 3
Convert – landing pages built to turn clicks into leads
Clicks don’t matter if they don’t convert. We ensure your landing pages are PPC/CRO-ready – aligned to keyword intent, built around the buyer’s question, and designed to drive action. This includes messaging alignment, UX improvements, and conversion tracking so performance can be measured properly.
Step 4
Manage – performance management that scales what works
Once live, we manage and optimise continuously. We test ads, audiences, keywords, bids, and landing page variants to improve lead quality and reduce cost per acquisition over time – while protecting spend and scaling what works.
Step 5
Measure – transparent reporting that connects spend to pipeline
PPC is only valuable if you can see what it drives. We provide clear reporting, regular communication, and commercial insight – tracking performance against the metrics that matter, from CPL and lead quality through to conversion rate and pipeline contribution.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
PPC case studies
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Resources
PPC Resources
FAQs
Frequently asked questions
What do PPC consultants do?
PPC consultants improve the performance of paid search accounts through strategic oversight, optimisation, and problem-solving. They focus on structure, targeting, efficiency, and conversion – ensuring spend drives qualified outcomes, not just clicks.
How is PPC consulting different from PPC management?
PPC management is ongoing day-to-day running of campaigns. Consulting is more strategic and improvement-focused – identifying issues, building a roadmap, and fixing what’s limiting performance. Many brands use consultants to improve results fast, then decide whether to keep consulting support ongoing.
Can you audit our existing PPC account?
Yes. We can deliver a detailed PPC audit with findings, quick wins, and a prioritised improvement plan. This often becomes the foundation for a restructure or ongoing optimisation.
Do you only work with Google Ads?
Our PPC consultants typically focus on Google Ads and Microsoft Advertising. If you’re running those channels, we can support with strategy, performance improvement, and scale.
Can you work with our in-house team?
Absolutely. Many clients use us to support internal PPC teams with strategy, troubleshooting, and performance direction – without replacing them.
How quickly can PPC performance improve?
In many cases, we can improve efficiency within the first few weeks by cutting waste, tightening targeting, and improving tracking. Bigger improvements compound over time as testing and optimisation cycles mature.
Do you offer one-off consulting as well as retainers?
Yes. We can support with one-off audits, restructure projects, or ongoing consulting retainers depending on what you need.
How do you measure success?
Success is measured through commercial outcomes – typically lower CPA, better lead quality, higher conversion rate, and improved scalability. We align metrics to what matters most for your business.