Google Ads Services
We’re a senior-led boutique Google Ads agency helping brands turn paid search spend into measurable commercial outcomes – with smarter targeting, better conversion paths, and continuous optimisation built around lead quality and efficiency.
✅ Target the right buyers at the right moment
✅ Convert more traffic with stronger ad-to-landing alignment
✅ Reduce CPA over time through test-and-learn optimisation
Award-winning | Senior B2B specialists | Proven results | 5-star reviews
Is Google Ads Underperforming for Your Business?
If the challenges below sound familiar, your PPC is likely being under-optimised or misaligned to pipeline.
Spending consistently, but lead quality is poor?
Without the right targeting, keyword control, and messaging, Google Ads can generate volume without value. We focus on intent and qualification, so the leads you pay for are actually worth following up.
CPA rising and performance getting harder to scale?
As competition increases, costs climb. The key is improving efficiency – tightening structure, refining match types, excluding waste, and improving conversion rate so you can scale without runaway spend.
Getting clicks, but conversions aren’t tracking properly?
If tracking is inaccurate, you can’t optimise with confidence. We help ensure conversion setup is clean and reliable, so decisions are based on real performance, not assumptions.
Working with Common Ground
Why choose Common Ground as your Google Ads specialist
Boutique agency of senior B2B specialists
Our Google Ads work is built to drive commercial outcomes – not vanity metrics. You’ll get senior delivery with no juniors, no layers of account management, and direct access to the people doing the work. The result is faster decisions, sharper execution, and more of your budget going into outcomes.
AI-powered efficiency, human-led strategy
AI helps us streamline the workload behind research, monitoring, and testing, so more of your investment goes into performance improvement rather than manual groundwork. It supports faster insight, smarter optimisation cycles, and clearer opportunities – while strategy remains human-led.
Proven case studies backed by 5 star reviews
We don’t rely on promises – we bring proof. Our case studies show how we’ve helped brands generate qualified demand and reduce acquisition costs through Google Ads. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your market.
Google Ads management services
Our proven Google Ads management process
Step 1
Discover – research & insight that shapes performance
We start by understanding your goals, margins, ICP, and current performance. Through account reviews, competitor research, keyword analysis, and audience insights, we identify where demand is coming from, what’s working, and what’s being wasted. The result: clear priorities and a plan for driving qualified leads efficiently.
Step 2
Build – campaign structure built to scale
Next, we build (or rebuild) campaigns designed for control and performance. That includes account structure, targeting, ad groups, ad copy and creative, tracking, and budgets – so everything is ready to launch with clean data and clear intent from day one.
Step 3
Convert – landing pages built to turn clicks into leads
Clicks don’t matter if they don’t convert. We ensure your landing pages are PPC/CRO-ready – aligned to keyword intent, built around the buyer’s question, and designed to drive action. This includes messaging alignment, UX improvements, and conversion tracking so performance can be measured properly.
Step 4
Manage – performance management that scales what works
Once live, we manage and optimise continuously. We test ads, audiences, keywords, bids, and landing page variants to improve lead quality and reduce cost per acquisition over time – while protecting spend and scaling what works.
Step 5
Measure – transparent reporting that connects spend to pipeline
PPC is only valuable if you can see what it drives. We provide clear reporting, regular communication, and commercial insight – tracking performance against the metrics that matter, from CPL and lead quality through to conversion rate and pipeline contribution.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
PPC case studies
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Resources
PPC Resources
FAQs
Frequently asked questions
Do you specialise in Google Ads management?
Yes. Google Ads is one of our core services and we run performance-focused campaigns designed to generate qualified leads and pipeline – not just clicks.
How quickly can Google Ads generate results?
Google Ads can generate demand quickly, often within days. Performance improves over time as we gather data, refine targeting, test ad messaging, and improve conversion rate.
What industries do you work with?
We work with B2B and growth-led brands, particularly where buying decisions involve research and intent. If lead quality and efficiency matter, our approach fits.
Can you take over an existing Google Ads account?
Yes. We regularly audit and take over existing accounts, improving structure, cutting waste, and implementing testing and optimisation cycles that drive better performance.
Do you provide landing pages as part of the service?
We don’t always build landing pages from scratch, but we do provide conversion-focused recommendations and CRO input to improve performance. Where needed, we can support landing page creation through our wider team.
Do you offer flexible contracts?
Yes. We don’t lock clients into long-term commitments before value is proven. We work with flexible agreements that keep us accountable while supporting long-term performance.
How do you report on performance?
We provide clear reporting and regular communication aligned to the metrics that matter – spend efficiency, CPL/CPA, conversion rate, and lead quality. Where possible, we also align reporting to pipeline contribution.
Can you work alongside our in-house team?
Absolutely. We can fully manage Google Ads, or collaborate with your internal marketing team – supporting strategy, execution, testing, and optimisation.