Google ads management with real ROI
Maximise your ad spend and generate high-quality leads with our data-driven Google Ads management services. We create, optimise, and scale campaigns that put your business in front of the right audience at the right time.
Why you need our Google ads management services
At Common Ground, we don’t just manage ads – we drive measurable results. Whether you need full campaign management or expert support, we tailor our approach to your business goals, ensuring maximum ROI from your PPC investment.
Our Google ads management services strategy
Our 5-step approach Google ads success
Discover
Wasting budget on clicks that don’t convert? Many businesses struggle to optimise Google Ads due to poor targeting, weak messaging, and a lack of clear strategy.
We analyse your current performance, assess audience intent, and define key objectives. By understanding your business, we build a strategic roadmap designed to enhance efficiency and drive real results.
Improve
Low conversion rates and high cost-per-click (CPC) can eat into your budget, making it difficult to scale campaigns effectively.
Our audit identifies wasted spend, refines keyword targeting, and enhances ad copy. We optimise landing pages and bidding strategies to improve Quality Scores, lower CPC, and increase conversion rates.
Build
A poorly structured campaign can lead to irrelevant traffic, weak engagement, and missed opportunities.
We craft high-performing Google Ads campaigns, from keyword research to ad creatives and landing page development. Every element is built to attract, engage, and convert your ideal customers.
Step 4
Promote
Scaling without a strategy can lead to diminishing returns, making it hard to sustain growth.
We introduce new ad formats, explore re-marketing opportunities, and expand keyword targeting. By refining audience segmentation and testing new approaches, we drive continuous improvement and long-term success.
Step 5
Measure
Without data-driven optimisation, campaigns can stagnate, leading to lost revenue and missed potential.
We track performance in real-time using live dashboards and analytics. By continuously refining campaigns based on data insights, we ensure sustained growth and maximum ROI.
Why work with us for Google ads
Expand your reach
We don’t just drive traffic – we attract the right audience. Our targeted Google Ads strategies connect your business with decision-makers actively searching for your solutions.
Attract leads
Clicks mean nothing without conversions. We focus on optimising every aspect of your campaign to turn visitors into paying customers, ensuring maximum impact.
ROI-driven results
With a data-led approach and years of experience, we’ve helped businesses generate real growth through paid search. Our strategies are built for long-term, scalable success.
PPC Consultancy
Elevate your campaigns with expert advice. Our PPC consultancy provides actionable strategies, optimisation recommendations, and insight-driven solutions tailored to your goals.
PPC Strategy
Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
Case studies
Customer success stories

CIPHR
60%
increase in conversions

iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
ebook

Resources
PPC Resources
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.