Results-driven Instagram Ads agency

More engagement, more leads, more conversions. Our Instagram marketing services help brands cut through the noise, reach high-intent audiences, and turn ad spend into meaningful business growth. We make Instagram Ads work smarter for you.

How we can helpGet in touch

Why you need an Instagram marketing strategy

Instagram Ads aren’t just about likes and follows; they’re about impact. We take a data-driven approach, using strategic audience insights, engaging ad creatives, and continuous optimisation to turn Instagram into a powerful revenue-driving channel for your business.

Our Instagram marketing strategy

Our 5-step Instagram marketing approach

SEO Campaigns
Step 1

Discover

Instagram’s visual nature makes it a high-potential ad platform—but without the right strategy, results can fall flat.

We start by researching your audience, analysing competitors, and reviewing past performance to build a strategy that aligns with your goals.

improve
Step 2

Improve

Many businesses struggle with poor ad performance due to weak targeting, irrelevant messaging, or ineffective ad placements.

We refine your Instagram Ads strategy, improving audience segmentation, creative direction, and bidding strategies to ensure maximum ROI.

build
Step 3

Build

Uninspired creatives and poorly structured campaigns lead to wasted budget and low engagement.

We create compelling visuals, high-converting ad copy, and conversion-optimised landing pages, ensuring your ads capture attention and drive action.

Step 4

Expand

Scaling Instagram Ads requires more than just increasing spend—it needs a strategic approach.

We test new audience segments, experiment with creative variations, and introduce advanced campaign tactics to grow your results efficiently.

measure
Step 5

Measure

If you’re not continuously tracking performance, you’re missing out on valuable optimisation opportunities.

We provide in-depth analytics, real-time performance insights, and ongoing refinements to keep your Instagram Ads delivering results.

Get results

Why choose Common Ground for Instagram marketing

01

The right audience

We go beyond basic interests and demographics, using real data and intent-based targeting to reach people who are ready to take action
02

Boost conversions

We don’t just optimise for engagement—we focus on driving meaningful actions, turning clicks into leads and revenue.
03

Top performance

With years of experience managing Instagram Ads for high-growth businesses, we know how to create campaigns that convert.
Our Other Services
01

LinkedIn marketing

Position your brand in front of the decision-makers. Our LinkedIn campaigns help you target professionals, generate high-quality leads, and establish authority in your industry through strategic and impactful advertising.
02

Facebook marketing

Reach your audience where they spend their time. We craft tailored Facebook campaigns that engage users, boost brand awareness, and drive measurable conversions with precision targeting and creative storytelling.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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Resources

SEO Resources

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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