Instagram Ad Agency
We’re a senior-led boutique Instagram Ads agency helping brands capture attention, convert demand, and turn paid social spend into measurable commercial outcomes – with creative-first campaigns built to perform.
✅ Capture attention with creative that earns the click
✅ Convert more traffic through stronger ad-to-landing alignment
✅ Reduce CPA over time through structured testing and optimisation
Award-winning | Senior B2B specialists | Proven results | 5-star reviews
Are Instagram Ads underperforming for your brand?
If the challenges below sound familiar, your paid social activity is likely underperforming or misaligned to pipeline.
Getting reach, but not enough conversions?
Views and engagement don’t pay the bills. If your offer, messaging, or landing page experience doesn’t convert, performance stalls and CPA rises.
Creative fatigue killing results?
Instagram moves fast. Without a steady flow of new creative concepts and structured testing, performance drops as audiences tune out and costs climb.
Spend increasing, but results not scaling?
Scaling isn’t just higher budgets. It requires clear funnel segmentation, smarter optimisation, and creative that matches intent – so performance improves as spend grows, not declines.
Working with Common Ground
Why choose Common Ground as your Instagram Ads agency
Boutique agency of senior B2B specialists
Our Instagram Ads work is built to drive commercial outcomes – not vanity metrics. You’ll work directly with senior specialists, with no juniors and no layers of account management. The result is faster decisions, sharper execution, and more of your budget going into outcomes.
AI-powered efficiency, human-led strategy
AI helps us streamline research, iteration, and optimisation workflows, so more of your investment goes into performance improvement rather than manual groundwork. It supports faster insight and creative iteration – while strategy remains human-led by experienced marketers.
Proven case studies backed by 5 star reviews
We don’t rely on promises – we bring proof. Our case studies show how we’ve helped brands improve efficiency and scale results through Instagram Ads. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your campaigns.
Our Instagram Ads service
Our proven Instagram Ads process
Step 1
Discover – audience & insight that shapes performance
We start by understanding your ICP, positioning, and goals. Through account and creative review, competitor research, and audience mapping, we identify where demand exists, what messages will land, and what’s currently being wasted. The result: clear priorities and a plan built around measurable outcomes.
Step 2
Build – campaigns built to launch and learn fast
Next, we build (or rebuild) your campaigns for control and testing. That includes structure, audiences, tracking, budgets, and channel-specific formats – from Instagram lead gen to conversion campaigns – so everything is ready to launch with clean measurement and a clear test plan.
Step 3
Convert – creative and landing pages that drive action
Paid social wins on message and experience. We align ad creative and landing pages to the buyer’s intent, ensuring your traffic hits a page that continues the story and makes the next step obvious. This includes CRO-led recommendations, lead form optimisation (where relevant), and conversion tracking so results can be managed properly.
Step 4
Manage – continuous optimisation that improves ROI
Once campaigns are live, we move into structured, ongoing optimisation. We test creative variations, refine audiences, adjust budgets and placements, and improve funnel performance to reduce CPL/CPA and increase lead quality over time. We also monitor delivery and fatigue, refresh messaging, and scale winning combinations. The result is consistent momentum – with performance improving through iteration, not guesswork.
Step 5
Measure – reporting that connects spend to pipeline
Paid social is only valuable if you can see what it drives. We provide clear reporting, proactive communication, and commercial insight – tracking performance against the metrics that matter, from CPL and conversion rate through to lead quality and pipeline contribution.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
Paid Social case studies
Arts University Bournemouth
77%
Less cost per lead
CIPHR – Paid Social
859%
increase in high-value conversions
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Resources
Paid Social Resources
FAQs
Frequently asked questions
Do Instagram Ads work for lead generation?
Yes – especially when creative, targeting, and landing pages are aligned. Instagram can generate leads efficiently, but results depend heavily on offer strength and conversion path clarity.
How quickly can Instagram Ads generate results?
Instagram Ads can generate results quickly, often within days. Performance improves over time as creative testing and optimisation cycles mature.
What’s the biggest factor in Instagram Ads performance?
Creative. Instagram is attention-driven, so strong hooks, formats, and messaging make the biggest difference. We prioritise creative strategy and structured testing to keep performance improving.
Do you run retargeting on Instagram?
Yes. Retargeting is often key for improving conversion efficiency. We build funnel segmentation that supports both new audience acquisition and conversion of high-intent users.
Do you help with creative production?
We can support creative direction, messaging, and testing – and where needed, help produce or refine creative assets to a performance-ready standard.
Do you offer flexible contracts?
Yes. We don’t lock clients into long-term commitments before value is proven. We work with flexible agreements that keep us accountable.
How do you report on performance?
We report on the metrics that matter – CPA, conversion rate, CTR, creative performance, and funnel efficiency. Where possible, we align reporting to revenue outcomes.
Can you work alongside our in-house team?
Absolutely. We can fully manage Instagram Ads, or collaborate with your internal team on strategy, creative direction, testing, and optimisation.