Lead-Driving PPC Services for Growth-Focused B2B Brands

PPC can generate results fast – often within just weeks of launch. Early performance usually stabilises over the first few months as we gather data, refine targeting, and improve conversion rates. Most B2B campaigns see more predictable efficiency and lead quality improvements within 4-8 weeks of continuous optimisation.

B2B PPC is about intentional targeting and lead quality, not cheap clicks. Buying cycles are longer, decision-makers are harder to reach, and conversion volumes can be lower – so success depends on strong intent mapping, messaging that builds trust, and measurement that connects spend to pipeline.

We typically manage paid search (e.g. Google Ads and Microsoft Ads) and can also support paid social where it makes sense for B2B demand generation (e.g. LinkedIn). The right mix depends on your ICP, sales cycle, and how your buyers research and evaluate solutions.

Our PPC retainers typically include research and planning, account builds or restructures, conversion tracking setup, ad creation, landing page/CRO input, ongoing optimisation, and reporting. Each programme is tailored to your goals – whether that’s lead volume, lead quality, CAC efficiency, or pipeline contribution.

We track metrics that align with revenue – not vanity KPIs. Success is measured through CPL and CPA, conversion rate, lead quality, and where possible, pipeline contribution and revenue influenced. You’ll receive clear reporting and practical insight on what’s working and what we’re doing next.

Yes – we offer both. Packages provide a clear starting point, while bespoke programmes are designed around your market, channel mix, and commercial targets. Many clients begin with a package and evolve into a tailored plan as we learn what drives the strongest ROI.

No. We work on shorter, more flexible agreements that keep us accountable and give you confidence. PPC works best with consistent optimisation over time, but we don’t rely on long lock-ins to retain clients.

Absolutely. We regularly collaborate with internal teams to align messaging, landing pages, lead handling, and reporting. Whether you need strategic direction, execution support, or a full managed service, we’ll fit around your setup.

We work primarily with B2B brands across SaaS, technology, and e-learning. If your growth depends on reaching the right buyers with the right message, we can build PPC campaigns that match how your market buys.

Yes. PPC performance is heavily influenced by landing pages, so we help ensure pages are built to convert – from message match and UX to form structure and tracking. We can advise, collaborate with your team, or handle improvements as part of the programme.

We optimise for quality through intent-led keyword strategy, audience targeting, tighter messaging, negative keywords, conversion actions, and lead qualification signals. Where possible, we also align with your CRM to understand which leads convert into opportunities – and optimise toward that.

Yes. We can audit and take over existing accounts, identify wasted spend and structural issues, then rebuild or optimise based on what will drive better performance. If there’s valuable historical data, we’ll use it – and fix what’s holding results back.

We use industry-standard PPC and analytics tools (e.g. Google Ads, GA4, Tag Manager) plus supporting platforms for research, testing, and reporting. We also use AI-assisted workflows where they speed up analysis and optimisation – while strategy remains human-led.

Yes – absolutely. We can share relevant case studies, testimonials, and (where appropriate) arrange reference calls. We’re happy to show exactly what we did, why it worked, and how we’d apply the same thinking to your market.

Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll confirm the right approach, agree scope, and onboard you quickly so we can start building and launching campaigns.