A content marketing agency Manchester businesses can rely on
We are an award-winning content marketing agency in Manchester, helping ambitious B2B companies craft content strategies that drive measurable growth. Our approach blends creativity, audience insight, and performance, ensuring your content engages, educates, and ultimately converts the people who matter most.
Take your Manchester-based business further with expert B2B content marketing services
As one of the best content marketing agencies in Manchester, we deliver tailored campaigns designed to amplify your message and generate real business results. Whether you need blog strategies, social media content, thought leadership, or lead magnets, our content marketing services in Manchester will help you cut through the noise and stand out in your industry.
We work with high-growth B2B businesses in sectors like SaaS, technology, and professional services, building strategies that not only attract attention but also foster long-term customer relationships. As a B2B content marketing agency in Manchester, we combine SEO expertise, brand storytelling, and deep audience understanding to make sure every piece of content drives real commercial impact.
Our content marketing services strategy
Our 5-step content approach
Step 1
Discover
Many businesses struggle with unfocused content or underwhelming performance. We start by auditing your current content marketing in Manchester, assessing what’s working, where the gaps are, and what opportunities lie ahead.
Through competitor analysis, audience research, and a clear focus on your business goals, we build a tailored roadmap designed to move your brand forward with purpose.
Step 2
Create
Exceptional content is never one-size-fits-all. It must reflect your brand, resonate with your audience, and serve a clear goal.
Our team creates powerful blog posts, case studies, whitepapers, social media content, and more, ensuring every piece aligns with your brand voice and audience journey. As a leading content marketing agency in Manchester, we help you craft assets that drive engagement and fuel demand.
Step 3
Optimise
Even the best content needs optimisation to deliver maximum value.
From SEO alignment and keyword strategy to refreshing existing materials and improving user experience, we fine-tune every asset to ensure it delivers results. We also help you repurpose and amplify content across multiple channels, extending its reach and lifespan.
Step 4
Manage
Content marketing success is built on consistency. We manage your editorial calendar, production workflows, publishing, and distribution to keep your content engine running smoothly.
Whether you need comprehensive management or targeted support, our B2B content marketing agency in Manchester integrates seamlessly with your team to maintain momentum and deliver on schedule.
Step 5
Measure
Without strong data, it’s impossible to know if your efforts are paying off.
We provide detailed reporting on key performance metrics like engagement, lead generation, SEO performance, and conversions. With regular analysis and optimisation, we ensure your content marketing services in Manchester drive continuous improvement and measurable success.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
We help you get in front of the right people at the right time, increasing your visibility across organic search, social platforms, and key industry channels.
02
Qualified Leads
Our strategies go beyond surface-level engagement. We focus on attracting and nurturing prospects who are primed for action, moving them smoothly through the sales funnel.
03
Proven ROI
With transparent reporting, actionable insights, and continuous optimisation, you will always know exactly how your content marketing efforts are contributing to growth.
Our content marketing services
01
Content marketing strategy
More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.
02
Content auditing
Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.
03
Branded content
Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the direction, and we deliver the execution. From strategy to content creation, we help you hit big targets faster.
02
Small to Mid-Sized Marketing Teams
If you are tight on time or resources, we bring the extra hands and expertise you need to scale your content marketing without stretching your team too thin.
03
Founders, CEOs & C-Suite
We help you connect marketing activity to business outcomes, delivering content strategies that fuel growth, revenue, and long-term market leadership.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.