Precision-driven PPC campaigns for B2B businesses that want smarter results
We’re more than just another PPC company in Birmingham. We’re a team of strategic thinkers, digital specialists, and data lovers who know how to turn every pound of ad spend into performance. Whether you’re a SaaS startup, cybersecurity firm or HR tech provider, our tailored approach will help you compete, convert and scale.
Expert PPC Services Birmingham Businesses Trust to Grow
Paid advertising moves fast. If your campaigns aren’t carefully planned, you can burn through your budget with little to show for it. That’s why our PPC services in Birmingham are designed to deliver clarity, control and measurable returns from the very start.
We help B2B businesses connect with their ideal audience, cut out wasted spend, and build paid campaigns that fuel sustainable growth. With clear reporting, strategic insight and ongoing support, we act as an extension of your in-house team, with the tools and know-how to get results.
Our 5-step PPC services approach
Discover
Have you been struggling to turn your paid campaigns into profit, continually wasting valuable budget on clicks that don’t convert? You’re not alone.
Many businesses sink budget into Google Ads or LinkedIn without a clear strategy. We start by analysing your current campaigns, assessing performance and setting out clear KPIs. Whether you need full Google AdWords management in Birmingham or support across multiple platforms, we’ll pinpoint what’s working, what’s not, and where the opportunity lies.
Build
Too many businesses miss the mark with PPC because their ads and landing pages aren’t aligned, which confuses potential customers and results in poor engagement and wasted spending.
We create compelling ad copy and design landing pages built to convert. With refined keyword targeting and platform-specific optimisation, we ensure your campaigns are ready to perform from day one. This is where smart PPC management in Birmingham makes a real difference.
Convert
All of your clicks aren’t worth anything to you unless they’re turning into paying customers. Simply put: if you’re not getting conversions, then your ROI is going to be disastrous.
We optimise everything from bid strategy to audience targeting to landing page experience. Our team works hard to make sure every ad interaction moves your prospects closer to becoming paying customers. If you’re looking for a PPC expert in Birmingham that focuses on real business outcomes, you’ve found us.
Manage
We will continuously refine your campaigns, test new ad types to avoid stagnation, expand keyword lists, and scale your reach to ensure results keep improving.
Measure
If you’re not sure what insights to take from your ad performance, then you’ll find it impossible to know if your PPC spend is working as hard as it should.
We provide transparent reporting and ongoing analysis that makes sense. No jargon. No vanity metrics. Just real insights that show how your PPC in Birmingham is performing, and what we’re doing to keep improving.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
We help you appear where your audience is already searching. That means better visibility, smarter targeting, and ads that actually get noticed.
02
Qualified Leads
We don’t chase impressions, we chase impact. Our campaigns are built to attract the right people with the right intent at the right time.
03
Proven ROI
With clear reporting, transparent pricing, and results you can see, we deliver PPC that makes business sense. That’s what makes us a trusted PPC expert in Birmingham.
Google Ads Management
PPC Consultancy
PPC Strategy
Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.
02
Small to Mid-Sized Marketing Teams
Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.
03
Founders, CEOs & C-Suite
We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.