B2B-focused content marketing that gives your Birmingham business a voice

We are a top-tier content marketing agency in Birmingham, helping ambitious B2B brands harness the power of content to drive real business results. Our campaigns are built on a sharp understanding of your audience, a flair for compelling storytelling, and a focus on commercial outcomes. This is content marketing designed to grow your brand, generate demand, and deliver measurable success.

How we can helpGet in touch

Transform your Birmingham business with powerful, strategy-led content marketing

As a leading content agency in Birmingham, we specialise in creating B2B content strategies that do more than fill a calendar. We help you stand out in competitive markets, using expertly crafted blogs, whitepapers, case studies, videos, and social content to reach, engage, and convert the right people.

Our team works with high-growth B2B companies in sectors like SaaS, cybersecurity, professional services, and manufacturing. With the combined power of storytelling, SEO best practices, and audience insights, our content creation agency in Birmingham delivers work that builds authority, generates leads, and fuels long-term growth.

Our content marketing strategy

Our 5-step content approach

SEO Campaigns

Step 1

Discover

Many businesses come to us frustrated by content efforts that fall flat. They struggle to cut through the noise, connect with the right audience, or prove value to stakeholders.

We start by diving deep into your existing content marketing in Birmingham, auditing what you have, what’s missing, and where the gaps are. Through audience research, competitor benchmarking, and strategic planning, we develop a roadmap that is aligned to your goals and designed to deliver meaningful results.

Site build
Step 2

Create

Effective content demands purpose, creativity, and a clear understanding of your customer’s journey.

As a specialist content creation agency in Birmingham, we craft tailored assets — from long-form blog posts and thought leadership to social media campaigns and video scripts — all designed to capture attention and guide prospects towards action. Every piece is made to reflect your brand, connect emotionally, and drive engagement.

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Step 3

Optimise

Without fine-tuning, even the best content can go unseen. We make sure your assets work harder.

From SEO alignment and keyword integration to content refreshes and repurposing, we optimise every asset for discoverability and impact. We help you squeeze maximum value from every piece, extending its reach across multiple platforms and touchpoints.

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Step 4

Manage

Content marketing is not a one-off activity. To truly succeed, you need consistency, momentum, and expert management.

We handle your editorial planning, production workflows, publishing, and distribution, acting as an extension of your team. Whether you need full-service content management or targeted support, our content marketing agency in Birmingham keeps your programme running smoothly and effectively.

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Step 5

Measure

You deserve to know exactly how your content is performing.

We track key metrics such as audience engagement, SEO performance, lead generation, and conversion rates, providing clear, actionable reporting. With ongoing analysis, we refine your strategy to ensure your content marketing in Birmingham continually drives business impact.

Outcomes That Matter

How We Drive Growth

01

Expand Your Reach

We help you amplify your message and reach new audiences across search engines, social platforms, and key industry spaces.

02

Qualified Leads

Our strategies focus on attracting prospects who are genuinely interested and moving them through the sales funnel with carefully crafted content journeys.

03

Proven ROI

With transparent reporting, continuous optimisation, and a sharp focus on outcomes, you will always understand how your content marketing efforts are fuelling business growth.

Our content marketing services

01

Content marketing strategy

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.

02

Content auditing

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

03

Branded content

Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.

teams

02

Small to Mid-Sized Marketing Teams

Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.

CEOs

03

Founders, CEOs & C-Suite

We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.

Case studies

Customer success stories

stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

What Our Clients Say

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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