B2B-focused content marketing that gives your Birmingham business a voice
We are a top-tier content marketing agency in Birmingham, helping ambitious B2B brands harness the power of content to drive real business results. Our campaigns are built on a sharp understanding of your audience, a flair for compelling storytelling, and a focus on commercial outcomes. This is content marketing designed to grow your brand, generate demand, and deliver measurable success.
Transform your Birmingham business with powerful, strategy-led content marketing
As a leading content agency in Birmingham, we specialise in creating B2B content strategies that do more than fill a calendar. We help you stand out in competitive markets, using expertly crafted blogs, whitepapers, case studies, videos, and social content to reach, engage, and convert the right people.
Our team works with high-growth B2B companies in sectors like SaaS, cybersecurity, professional services, and manufacturing. With the combined power of storytelling, SEO best practices, and audience insights, our content creation agency in Birmingham delivers work that builds authority, generates leads, and fuels long-term growth.
Our content marketing strategy
Our 5-step content approach
Step 1
Discover
Many businesses come to us frustrated by content efforts that fall flat. They struggle to cut through the noise, connect with the right audience, or prove value to stakeholders.
We start by diving deep into your existing content marketing in Birmingham, auditing what you have, what’s missing, and where the gaps are. Through audience research, competitor benchmarking, and strategic planning, we develop a roadmap that is aligned to your goals and designed to deliver meaningful results.
Create
Effective content demands purpose, creativity, and a clear understanding of your customer’s journey.
As a specialist content creation agency in Birmingham, we craft tailored assets — from long-form blog posts and thought leadership to social media campaigns and video scripts — all designed to capture attention and guide prospects towards action. Every piece is made to reflect your brand, connect emotionally, and drive engagement.
Optimise
Without fine-tuning, even the best content can go unseen. We make sure your assets work harder.
From SEO alignment and keyword integration to content refreshes and repurposing, we optimise every asset for discoverability and impact. We help you squeeze maximum value from every piece, extending its reach across multiple platforms and touchpoints.
Manage
Content marketing is not a one-off activity. To truly succeed, you need consistency, momentum, and expert management.
We handle your editorial planning, production workflows, publishing, and distribution, acting as an extension of your team. Whether you need full-service content management or targeted support, our content marketing agency in Birmingham keeps your programme running smoothly and effectively.
Measure
You deserve to know exactly how your content is performing.
We track key metrics such as audience engagement, SEO performance, lead generation, and conversion rates, providing clear, actionable reporting. With ongoing analysis, we refine your strategy to ensure your content marketing in Birmingham continually drives business impact.
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
We help you amplify your message and reach new audiences across search engines, social platforms, and key industry spaces.
02
Qualified Leads
Our strategies focus on attracting prospects who are genuinely interested and moving them through the sales funnel with carefully crafted content journeys.
03
Proven ROI
With transparent reporting, continuous optimisation, and a sharp focus on outcomes, you will always understand how your content marketing efforts are fuelling business growth.
Our content marketing services
01
Content marketing strategy
More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.
02
Content auditing
Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.
03
Branded content
Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You set the big goals, we help you hit them. From strategic planning to tactical delivery, we are your trusted partner for scaling content success.
02
Small to Mid-Sized Marketing Teams
Need extra hands or specialist expertise? We integrate seamlessly, helping you expand your content marketing output without the cost or complexity of hiring in-house.
03
Founders, CEOs & C-Suite
We connect marketing activity to commercial performance, delivering strategies that not only tell your story but also drive growth, revenue, and long-term market leadership.
Case studies
Customer success stories

CIPHR
60%
increase in conversions

iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
What Our Clients Say

Esme Cottle
Director of Demand Generation at Thomas

Laura Galyer
Marketing Director - DigitalXRAID

Sarah Harris
Drive Fuze

Nick Liddle
Digital Marketing Manager - Thomas International

Lauren Donnebaum
Channel Marketing Manager - Elmtec

Lindsay Willott
Customer Thermometer
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FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.