PPC Executive – 12m Maternity Cover


We are an established digital marketing agency looking for a PPC Executive for 12 month maternity cover contract. As we are a small business, we are looking for someone who shares our values, cares about clients, likes to get involved in decisions and agency life, gets to know the people they work with and is looking to work in a highly supportive environment.

The Job

At Common Ground, every member of staff is responsible for their own client list and due to increasing demand, we are looking to expand our team. This opportunity has fantastic scope for progression. 

The right person will come in and immediately pick up their own portfolio of clients. This will involve strategy creation, implementation, client communication and reporting, but most importantly producing measurable results for the clients. 

While we have defined and tested processes in place; you will have the freedom and responsibility for creating new ones to keep us ahead of the competition.

Please note, this role is a Maternity cover from April 2023 and will be a 12 month contract.


  • Create & plan targeted campaigns including writing required copy and testing landing pages.
  • Oversee existing campaigns & make recommendations on how to optimise them.
  • Use A/B testing to identify relevant and strong keyword searches in order to optimise campaign success.
  • Provide regular reports on performance metrics and market related insights for clients.
  • Analyse, monitor and report on ROAS & ROI for PPC campaigns.
  • Manage and monitor ad spend to ensure it is in line with the assigned budget.
  • Keep up to date with market and technology related developments.
  • Organise & attend client meetings & liaise with clients regularly.
  • Support the rest of the team where appropriate.

The Person

The ideal candidate would have/be…

  • At least one year of PPC experience in an agency or two years in-house (with it being the primary job function)
  • Comfortable communicator and a good level of written English
  • Good knowledge of Google Ads, Google Analytics, Facebook Ads & LinkedIn Ads
  • High level of proficiency with Google Sheets
  • Good organisational and project/time management skills
  • Happy to work from home
  • Can commute to Birmingham for quarterly meetings

Would suit someone that is

  • Bright (this doesn’t mean a degree)
  • Inquisitive
  • Enthusiastic 
  • Competitive
  • Looking to make an impact
  • Cares about their clients and the business
  • Not someone looking just to pick up a paycheque

The Company

Common Ground was formed by Dan & Matt, both highly experienced and enthusiastic digital marketers and business people. As a company, we are committed to delivering exceptional results for our clients, constantly evolving and improving our approach, and supporting our team to develop and grow.

We have a mix of clients at different stages of their business growth and across different sectors, although we work best with (and have multiple clients in) B2B SaaS and technology. We recruit clients we are excited to work with, who are willing to work closely with us and listen to our advice, and for who we firmly believe we can make a difference to their business. We do not chase every client opportunity presented to us.

Common Ground won’t suit everyone, we are very passionate about what we deliver, how we do it and constant improvement. However, it is the perfect place for people who want to be supported to develop and progress in their careers.

What Our Team Say About Working at Common Ground

We do an annual anonymous feedback survey. Our most recent feedback from the team was:

  • Employee Net Promoter Score (eNPS) of +43 (eNPS scores within the range -10 and +20 are relatively normal)
  • “Supportive managers/leaders”
  • “Really nice people to work with”
  • “Like the culture, good place to work”
  • “Understanding managers/leaders”
  • “Really happy here”
  • “Incredible support”
  • “Training”
  • “Meet ups a really nice and a good way to make connections”

“I joined the team 3 years ago and it’s the best move I’ve made in my professional career” – Sam – head of Paid Media

The Package

  • Fixed term contract (12 months) – Full-time (37.5 hours per week)
  • £27,000 – £33,000 salary
  • Minimum of 25 days holiday
  • Duvet days
  • Flexible working hours around core hours
  • Pension, sick pay and maternity/paternity leave
  • Personal development budget
  • Bonuses linked to personal and company performance
  • Clear job role and mapped progression
  • Input into company decisions and work benefits
  • Quarterly socials
  • Benefits added/reviewed annually
Get in touch to apply

Why work at Common Ground