SaaS PPC Agency for Ambitious B2B Brands
We’re a senior-led SaaS PPC agency helping B2B SaaS brands capture high-intent demand, convert it into trials or demos, and scale paid acquisition efficiently – without waste, guesswork, or vanity metrics.
✅ Increase demo + trial volume from high-intent SaaS searches
✅ Reduce CAC through tighter targeting and smarter conversion paths
✅ Turn PPC into a predictable pipeline channel
Award-winning | Senior B2B specialists | Proven results | 5-star reviews
Why you might need a SaaS PPC agency…
If the challenges below feel familiar, your paid media is probably being held back by strategy gaps, tracking issues, or conversion friction.
Paying for clicks, but not pipeline?
In SaaS, traffic is easy to buy. The hard part is paying for the right traffic – and turning it into demos, trials, and opportunities. Without a commercial strategy, budgets get burned on curiosity clicks.
CAC rising as competition heats up?
SaaS categories are crowded and CPCs can climb quickly. To keep performance sustainable, you need smarter account structure, sharper messaging, and landing experiences built for conversion – not “more spend”.
Struggling to make PPC predictable?
If reporting isn’t tied to outcomes, PPC becomes reactive. With a performance-led roadmap, you get clarity on what’s working, what’s waste, and where your next wins will come from.
Working with Common Ground
Why choose Common Ground as your SaaS PPC agency?
Boutique agency of senior B2B SaaS specialists
We’re a B2B SaaS PPC agency built for commercial impact – not vanity metrics. You’ll work directly with senior specialists, with no juniors, no bloated layers, and no handoffs. That means faster execution, better decision-making, and more budget going into results.
AI-powered efficiency, human-led strategy
We use AI to reduce wasted effort and speed up optimisation – but performance is driven by senior thinking. From testing priorities to audience strategy and creative direction, every decision is shaped by people who understand SaaS growth and buying cycles.
Proven case studies backed by 5 star reviews
We don’t rely on promises – we bring proof. Our work helps SaaS brands generate demand efficiently, improve lead quality, and scale profitably. If you’d like, we’ll share relevant examples and walk you through exactly what drove the results.
SaaS PPC services
Our proven SaaS PPC process
Step 1
Discover – research & insight that shapes performance
We start by understanding your SaaS growth targets, funnel, ICP, and current performance. Through account reviews, competitor research, keyword analysis, and audience insights, we identify where demand is coming from, what’s converting, and what’s being wasted. The result: clear priorities and a plan for driving qualified demos or trials efficiently.
Step 2
Build – campaign structure built to scale
Next, we build (or rebuild) campaigns designed for control and performance. That includes account structure, targeting, match types, ad groups, ad copy and creative, tracking, and budgets – so everything launches with clean data, clear intent, and the flexibility to scale without chaos.
Step 3
Convert – landing pages built to turn clicks into demos or trials
Clicks don’t matter if they don’t convert. We make sure your landing pages are PPC/CRO-ready – aligned to keyword intent, built around the buyer’s question, and designed to drive action. That includes messaging alignment, UX improvements, and conversion tracking, so performance can be measured properly and optimised over time.
Step 4
Manage – performance management that scales what works
Once live, we manage and optimise continuously. We test ads, audiences, keywords, bids, and landing page variants to improve lead quality and reduce cost per acquisition over time – while protecting spend, filtering out low-intent traffic, and scaling what works.
Step 5
Measure – transparent reporting that connects spend to pipeline
PPC is only valuable if you can see what it drives. We provide clear reporting, regular communication, and commercial insight – tracking performance against the metrics that matter, from CPL and lead quality through to conversion rate, demo/trial volume, and pipeline contribution.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
SaaS PPC case studies
CIPHR
60%
increase in conversions
Hyland
+85%
lead generation
Alfresco
+162%
conversion rate
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Resources
Resources
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team – you’re in the right place.
How quickly can SaaS PPC deliver results?
Compared to SEO, PPC can generate results quickly – often within days or weeks. Performance improves over time as we gather data, refine targeting, and optimise conversion paths. Most SaaS brands see meaningful efficiency gains within 4-8 weeks depending on budget, competition, and tracking maturity.
How is SaaS PPC different from standard PPC management?
SaaS PPC needs to account for longer buying cycles, complex decision-making, and conversion paths that don’t always happen on the first click. It’s not just about clicks or CPL – it’s about attracting the right accounts and turning intent into pipeline. That’s why working with SaaS PPC consultants who understand product-led journeys matters.
Are you a UK based SaaS PPC agency?
Yes – we’re a UK based SaaS PPC agency, working with B2B SaaS and technology organisations across the UK and internationally. If you’re specifically looking for a SaaS PPC agency UK, we’re well placed to support.
Which platforms do you manage?
Most SaaS PPC programmes start with Google Ads for high-intent capture, then expand into paid social (LinkedIn and others) depending on your ICP, deal size, and sales cycle. We’ll recommend the right channel mix based on performance, not preference.
What’s included in your SaaS PPC services?
Our retainers typically include:
- Strategy and account audits
- Campaign builds and restructures
- Keyword and audience research
- Ad copy testing and optimisation
- Conversion tracking support
- Landing page recommendations
- Ongoing optimisation and reporting
Every programme is tailored to your funnel and commercial goals.
Do you work on fixed packages or bespoke PPC retainers?
Both. We offer structured packages for SaaS brands that want a clear starting point, and bespoke retainers for teams with larger budgets, multiple regions, or complex funnels.
Do you tie clients into long-term contracts?
No. We don’t believe in locking SaaS brands into long commitments before value is proven. We work with flexible agreements that keep us accountable. PPC can move quickly – so performance and trust should be earned month by month.
Can you work alongside our in-house team?
Absolutely. We often collaborate with internal growth, content, and product marketing teams – whether that’s taking full ownership of PPC execution or supporting your team with strategy, experimentation, and optimisation.
How do you approach lead quality in SaaS PPC?
We optimise beyond CPL. That means tightening intent, filtering out low-quality searches, aligning ad messaging with qualification, and improving post-click journeys. Lead quality is shaped by what you target and what you promise on the way to conversion.
Can you help with conversion rate optimisation (CRO)?
Yes. PPC performance often stalls because landing pages and conversion paths aren’t built to convert SaaS buyers. We can advise on landing page structure, messaging, friction points, and testing priorities to improve conversion rate and reduce CAC.
What budget do we need for SaaS PPC?
Budgets vary by market and category competitiveness. In many SaaS industries, meaningful results start once you have enough spend to test and learn consistently. We’ll advise on budget based on realistic CPCs, expected conversion rates, and the pipeline outcomes you need.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll recommend the right approach, confirm scope, and onboard quickly so we can start improving performance fast.