SaaS PPC Agency for Growth-Focused Teams

Step 1

Discover

Most SaaS PPC campaigns struggle because the foundations are shaky: untracked goals, unclear personas, and poor keyword alignment. Without a clear picture of where leads come from or how they convert, it’s easy to waste budget and hard to optimise for growth.

We start by auditing your current PPC landscape. From keyword bidding strategies to PPC analytics and reporting, we uncover what’s working, what’s not, and where opportunity lies. Expect a deep dive into conversion paths, ad performance, and CPA trends, all mapped to your business goals.

Step 2

Improve

You can’t scale what isn’t working. Many SaaS teams pour money into PPC without tightening the leakiest parts: weak messaging, irrelevant traffic, and poor on-site conversion. Even good campaigns underperform without systematic iteration.

Our improvement phase tackles this head-on. We rework ad copywriting for conversions, reshape retargeting campaigns, and guide landing page optimisation. Every change is tied to performance benchmarks, ensuring your PPC spend does more than generate clicks; it drives real pipeline.

Step 3

Build

Without a structured campaign architecture, even strong ideas fall flat. Disorganised ad groups, generic targeting, and weak audience segmentation drain budget fast, and leave you guessing what’s working.

We build scale campaigns. That means intelligent budget allocation, precise keyword targeting, and structured A/B testing methodologies. Whether it’s LinkedIn advertising strategies for enterprise buyers or Google Ads for SaaS with complex intent layers, we design each campaign with purpose, pace, and ROI in mind.

Step 4

Expand

Even with great assets, many SaaS brands fail to launch campaigns that cut through. They go too broad, too generic, or too conservative, resulting in impressions that don’t convert and CPLs that balloon without results.

At Common Ground, promotion is about precision. We activate PPC and paid social campaigns that speak directly to your ICP: by role, pain point, and buying stage. From LinkedIn demand gen to Google Ads remarketing, our approach ensures every pound spent is focused on pipeline impact, not vanity metrics.

Step 5

Measure

Most SaaS teams don’t lack data; they lack clarity. Ad platforms are noisy, dashboards are misaligned, and internal reporting rarely tells the full story. Without tight feedback loops, it’s easy to miss what’s moving the needle.

We close that gap with precision measurement. Our team connects PPC performance to your pipeline metrics such as tracking cost-per-acquisition (CPA), lead quality, and full-funnel conversion rates. Through consistent reporting and test-driven learning, we ensure every insight leads to sharper campaigns and smarter decisions.