SaaS Marketing Agency for B2B Brands That Want Results
We help B2B SaaS companies unlock growth through focused, measurable marketing. As a UK-based SaaS marketing agency, Common Ground partners with ambitious teams to drive more qualified traffic, boost conversions, and build brand equity without the fluff. From SEO and PPC to content and performance, we build systems that scale.
There’s a reason why most SaaS marketing misses the mark.
B2B SaaS marketing often gets stuck. There’s too much focus on clicks, not enough on pipeline. Generic playbooks, misaligned messaging, and fragmented tools lead to poor lead quality and wasted spend. For teams already stretched thin, it’s a frustrating cycle.
At Common Ground, we cut through the noise. Our SaaS marketing approach connects strategy with execution, so every channel, campaign, and conversion drives real commercial impact.
Our service strategy
Our 5-step approach to SaaS marketing
We don’t do cookie-cutter campaigns. Instead, we bring a focused, strategic approach that’s grounded in what your B2B SaaS business needs to grow. Our five-step framework blends deep discovery with hands-on delivery, designed to convert, scale, and retain.
Step 1
Discover
Most SaaS brands jump straight into tactics without fully understanding the market, the customer journey, or their own data blind spots. This leads to wasted spend and messaging that doesn’t stick.
We begin by mapping your SaaS customer journey, analysing current analytics and reporting, and aligning on key business goals. This sets the stage for targeted, efficient growth, rooted in your real-world context.
Improve
Poor conversion rates and low lead quality often stem from unclear positioning and underperforming assets. Many SaaS websites aren’t optimised to support long, complex buyer journeys, especially in B2B.
We focus on conversion rate optimisation across your site and core campaigns. That includes refining messaging, streamlining CTAs, and improving UX to turn passive visitors into pipeline-ready leads.
Build
Without the right infrastructure, even the best strategy falls flat. Many SaaS teams lack the automation and tooling to scale efficiently, leading to manual work, slow campaigns, and missed opportunities.
We implement marketing automation tools tailored to your growth stage. From lead nurturing flows to lifecycle campaigns, we help you build a system that works in the background, so you can focus on closing, not chasing.
Promote
You can’t grow if no one sees you. Yet too often, SaaS brands rely on paid channels alone, or scatter effort across too many tactics with little cohesion.
We drive full-funnel growth through SEO, PPC, and paid social, amplifying what already works and plugging gaps where you’re underperforming. It’s not about channels for their own sake; it’s about getting your product in front of the right people, at the right time.
Measure
What gets measured gets improved, but many SaaS teams struggle to connect data to decisions. Reporting is either too basic to guide action or too complex to reveal insights.
We embed SaaS analytics and reporting that track what matters: acquisition costs, funnel efficiency, channel ROI, and retention signals. Our dashboards bring clarity to performance, so your team can make smarter, faster marketing moves.
Get results
Why work with us for SaaS marketing
We know what it takes to grow a B2B SaaS brand, because we’ve done it. Whether you’re navigating product-led growth or scaling outbound efforts, we tailor strategy to your commercial reality. With Common Ground, you get a SaaS marketing agency that understands the nuance behind your numbers and the pressure behind your targets.
Expand your reach
Drive visibility in the moments that matter with joined-up SEO, PPC, and content strategies built for B2B SaaS decision-makers.
Attract leads
Get in front of the right prospects with better targeting, clearer messaging, and campaigns that convert interest into opportunity.
Proven results
We don’t just optimise, we deliver. See tangible gains in traffic, lead quality, and pipeline performance, fast.
Our SaaS Marketing Services
01
SaaS SEO
We optimise your website to attract high-intent organic traffic, focusing on search terms that match your buyers’ needs at every stage of the funnel. No fluff; just rankings that lead to revenue.
SaaS PPC
From Google Ads to LinkedIn, we manage paid search and social campaigns that generate qualified leads. Our approach balances spend efficiency with aggressive growth targets.
SaaS Content Marketing
We create content that earns attention and builds trust. From thought leadership to lead magnets, every piece is designed to fuel discovery, conversion, and retention.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Meet the team
Our experts
Matthew Taylor
Co-founder & COO
Daniel Bianchini
Co-founder & CEO
Free ebook
Resources
SEO Resources
FAQs
Frequently asked questions
Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.