Award winning SaaS PPC agency

Whether you’re looking to boost leads, sales, or brand awareness, our tailored PPC for SaaS campaigns target high-value traffic, optimise ad spend, and deliver measurable results. 

 

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How we can helpGet in touch

Why you need our SaaS PPC services

PPC for SaaS is about more than managing ads; it’s about creating a seamless customer journey. Our proven process combines data insights, creative execution, and ongoing optimisation to ensure your campaigns deliver exceptional results.

Our SaaS PPC services strategy

Our 5-step approach to SaaS PPC

SEO Campaigns

Step 1

Discover

SaaS PPC success starts with clarity. Without a solid strategy, ad spend is wasted on low-intent clicks and unqualified leads.

We analyse your current performance, identify quick wins, and set clear KPIs to align your campaigns with business goals from day one.

improve

Step 2

Improve

Underperforming ads, inefficient spend, and weak landing pages hold your campaigns back. Without constant refinement, results plateau.

We run in-depth audits to optimise targeting, ad creatives, and budget allocation—ensuring every click delivers maximum value.

build

Step 3

Build

A strong foundation is key to sustainable growth. Many SaaS companies struggle with ad fatigue, irrelevant keywords, and low conversion rates.

We create high-impact campaigns with tailored keyword strategies, compelling ad copy, and conversion-focused landing pages to drive engagement and sign-ups.

migrations

Step 4

Expand

Growth isn’t just about spending more, it’s about scaling strategically. Poor audience targeting and generic messaging can limit your reach.

We introduce new ad types, expand keyword lists, and refine audience segments, ensuring your campaigns keep evolving for sustainable growth.

measure

Step 5

Measure

Without the right data, optimisation is guesswork. Many SaaS companies struggle to track what’s working and what’s not.

We provide real-time dashboards, clear reporting, and ongoing analysis, so you get actionable insights and continuous improvements that drive real results.

Get results

Why work with us for SaaS PPC?

01

Communication

Lack of clarity slows progress. We keep you in the loop with regular updates, transparent reporting, and clear next steps, so you always know where your campaigns stand.

02

Transparency

PPC isn’t guesswork; it’s a balance of data, creativity, and precision. We explain the ‘what’ and ‘why’ behind every decision – no vague answers, no “it depends.”

03

Proven results

We’ve scaled SaaS businesses of all sizes, delivering high-performing, cost-efficient PPC campaigns that drive sign-ups, lower CAC, and fuel long-term growth.

Our SaaS PPC Services

01

Google Ads Management

Unlock the full potential of Google Ads with expertly managed campaigns that target the right SaaS audience, increase conversions, and maximise ROI. From search ads to display campaigns, we drive results.

02

SaaS PPC Consultancy

Need expert guidance on PPC for SaaS? Our consultancy services provide actionable insights, tailored recommendations, and strategic advice to elevate your campaigns and improve ROI.

03

SaaS PPC Strategy

Achieve your SaaS business goals with a bespoke PPC strategy. From audience targeting to budget allocation, we design campaigns that align with your objectives and deliver consistent, measurable growth.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our PPC experts

1545235646854 222

Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
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Meet our team

Free ebook

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Resources

SEO Resources

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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