Lead-Driving SEO Services for Ambitious B2B Brands

We’re a senior-led boutique SEO agency helping B2B brands reach the buyers that matter, building search visibility that drives qualified demand – across traditional search engines and AI-led discovery.

 

✅ Increase visibility for high-intent, revenue-driving searches

✅ Attract qualified traffic from your ideal buyers and decision-makers

✅ Convert demand into pipeline with optimised commercial pages and journeys

 

Award-winning | Senior B2B specialists | Proven results | 5-star reviews

Book a Discovery Call

Is SEO the Right Growth Channel for You?

If the challenges below sound familiar, your SEO is likely being underutilised or misused.

Driving traffic, but not qualified demand?

Rankings don’t equal buyers. Without a commercial, intent-led strategy, organic can look strong while pipeline stays flat.

Relying too heavily on paid media or outbound?

Without organic visibility, growth gets expensive. SEO helps build sustainable demand across search and AI-led discovery.

Missing a performance-led SEO strategy?

When strategy isn’t grounded in evidence, work becomes reactive. A focused roadmap keeps SEO aligned to pipeline.

Working with Common Ground

Why choose Common Ground as your B2B SEO agency?

Boutique agency of senior B2B specialists

Our B2B SEO services drive revenue – not just rankings. We pair that commercial focus with senior delivery: no juniors, no layers of account management, and direct access to the people doing the work. The result is faster decisions, sharper execution, and more of your budget going into outcomes.

AI-powered efficiency, human-led strategy

AI helps us streamline the workload behind SEO, so more of your investment goes into execution rather than manual groundwork. It supports faster monitoring, planning, briefs, and optimisation cycles, while direction remains human-led by experienced marketers.

Proven case studies backed by 5 star reviews

We don’t rely on promises – we bring proof. Our case studies show how we’ve helped B2B brands grow visibility, authority, and qualified demand through SEO. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your market.

Our B2B SEO services

Our proven SEO process

SEO Campaigns

Step 1

Discover – insight that fuels your organic growth strategy

We start by understanding where you are and what’s holding you back. Through in-depth technical audits, competitor analysis, and keyword intelligence, we uncover the opportunities that will move the needle. The result: a clear, prioritised SEO roadmap built specifically for how your B2B buyers search and evaluate solutions.
improve

Step 2

Improve – optimising your existing site before we scale

In this phase, we strengthen your existing site. Using insights from Discovery, we fix technical issues, improve crawlability, and optimise key commercial pages so they’re clearly understood by both search engines and AI systems. This creates a clean, high-performing foundation before we start adding new content.
build

Step 3

Build – new assets that attract, educate, and convert buyers

Once your core pages are optimised, we expand your presence. We create new landing pages, resources, and thought-leadership content aligned to buyer intent and commercial opportunity. Every asset is designed to attract qualified traffic, support complex B2B journeys, and surface your expertise across search and AI-driven discovery.
migrations

Step 4

Promote – authority signals that elevate your brand above competitors

Great content needs visibility. We secure authoritative links and brand mentions that boost your trust signals and strengthen your competitive edge. Our approach to digital PR and outreach is built for B2B: credible, value-driven, and designed to increase your domain authority over time.
measure

Step 5

Measure – transparent insights that connect SEO to commercial outcomes

SEO is only valuable if you can see its impact. We provide transparent reporting, proactive communication, and ongoing consulting to keep you aligned on progress and opportunities. Your team stays fully informed – while we keep the strategy moving forward, month after month.

Trusted by ambitious B2B brands

From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.

b2b seo brands

Trusted by ambitious B2B brands

From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.

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What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

More SEO Services

Looking For a Specific SEO Service?

 

If you can’t find your service type here, then feel free to call us at 01865648354, or email us at [email protected].

SEO Strategy
SEO Content
Technical SEO
International SEO
Local SEO
Managed SEO

Free ebook

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Resources

SEO Resources

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FAQs

Frequently asked questions

How long does B2B SEO take to deliver results?
Most B2B brands start seeing meaningful improvements within 3-6 months, depending on your website’s current state, competition, and how quickly changes are implemented. SEO compounds over time, and the biggest gains typically come between 6-12 months as technical fixes, content, and authority-building begin to work together.
How is B2B SEO different from standard SEO?
B2B SEO focuses on longer buying cycles, specialised topics, multi-stakeholder decision-making, and lower search volumes with higher intent. It’s not about ranking for everything – it’s about showing up where buying decisions start. Our approach prioritises commercial impact, expert-driven content, and the signals that matter in complex industries.
Do you optimise for AI and generative search?
Yes. SEO is evolving beyond traditional rankings, and we optimise for both search engines and large language models. This includes entity optimisation, content structure, and clarity signals that help LLMs interpret your expertise – improving your chances of appearing in generative search answers and AI-driven discovery tools.
What’s included in your B2B SEO service?
Our retainers typically include a blend of technical optimisation, on-page improvements, content strategy and creation, digital PR and link building, and ongoing reporting/consulting. Each programme is customised based on your industry, competitive landscape, and the outcomes you want to achieve.
Do you offer packages or bespoke SEO services?
Yes – we offer both. Our packages provide a clear, structured way to get started, while our bespoke programmes are fully customised to your market, website, and growth goals. Most B2B clients start with a packaged framework and evolve into a tailored plan as we learn more about what drives the biggest results for your organisation.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
Can you work alongside our in-house marketing or content team?
Absolutely. Many of our B2B clients have internal teams, and we integrate seamlessly – whether that means providing strategic direction, collaborating on content, or handling execution where needed. We’re built to support and elevate your existing resources, not replace them.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
Do you handle content creation as part of SEO?
Yes. We can produce high-quality content aligned to your SEO strategy, ICP, and tone of voice. This includes landing pages, product pages, blogs, guides, and thought-leadership pieces. If you have internal writers, we can also provide briefs and editing support instead.
How do you approach link building for B2B companies?
We focus on relevance, authority, and credibility, not spammy or automated link schemes. Our strategy blends digital PR, industry outreach, and content-led link acquisition to earn high-quality links that strengthen your expertise and trust signals.
Can you support website migrations or redesigns?
Yes – and we strongly recommend involving us early. We manage SEO best practices throughout migrations or site rebuilds to protect your existing rankings and ensure the new site is fully optimised from day one.
What tools and technology do you use?
We use a combination of industry-leading SEO platforms (like SERanking, Screaming Frog, and GSC), plus AI-assisted analysis where it enhances speed or insights. Every tool is selected to support strategy, not replace it.
Can you provide client references or case studies?
Yes – absolutely. We’re happy to share client references, testimonials, and relevant case studies so you can see the impact of our work firsthand. We can also arrange reference calls with existing clients where appropriate. Transparency and proof are central to how we build trust.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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