Facebook Ads Agency
We’re a senior-led boutique Facebook Ads agency helping brands reach the right audiences, generate consistent results, and turn paid social spend into measurable commercial outcomes – with smarter targeting, stronger creative, and continuous optimisation.
✅ Reach the right audiences with better targeting and messaging
✅ Improve conversion rate with stronger creative and landing alignment
✅ Reduce CPA over time through structured testing and optimisation
Award-winning | Senior B2B specialists | Proven results | 5-star reviews
Need a Facebook Ads company to help you drive growth?
If the challenges below sound familiar, the issue usually isn’t the platform – it’s the structure, creative, and optimisation approach behind it.
Spending budget, but performance is inconsistent?
Facebook Ads needs constant refinement. Without a structured testing process and clear campaign segmentation, results fluctuate and scaling becomes guesswork.
CPMs rising and CPA getting harder to control?
As competition increases, costs rise. The key is improving efficiency – better creative, stronger offers, cleaner conversion paths, and smarter optimisation to protect performance.
Getting clicks, but not enough conversions?
Traffic isn’t the goal – outcomes are. If ads don’t align with landing page messaging or the conversion path is too complex, users drop off and CPA climbs.
Working with Common Ground
Why choose Common Ground as your Facebook Ads agency
Boutique agency of senior B2B specialists
Our Facebook Ads work is built to drive commercial outcomes – not vanity metrics. You’ll work directly with senior specialists, with no juniors and no layers of account management. The result is faster decisions, sharper execution, and more of your budget going into outcomes.
AI-powered efficiency, human-led strategy
AI helps us streamline research, iteration, and optimisation workflows, so more of your investment goes into performance improvement rather than manual groundwork. It supports faster insight, creative iteration, and smarter testing – while strategy remains human-led by experienced marketers.
Proven case studies backed by 5 star reviews
We don’t rely on promises – we bring proof. Our case studies show how we’ve helped brands improve efficiency and scale results through Facebook Ads. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your campaigns.
Facebook Ads management services
Our proven Facebook Ads process
Step 1
Discover – audience & insight that shapes performance
We start by understanding your ICP, positioning, and goals. Through account and creative review, competitor research, and audience mapping, we identify where demand exists, what messages will land, and what’s currently being wasted. The result: clear priorities and a plan built around measurable outcomes.
Step 2
Build – campaigns built to launch and learn fast
Next, we build (or rebuild) your campaigns for control and testing. That includes structure, audiences, tracking, budgets, and channel-specific formats – from Facebook lead gen to conversion campaigns – so everything is ready to launch with clean measurement and a clear test plan.
Step 3
Convert – creative and landing pages that drive action
Paid social wins on message and experience. We align ad creative and landing pages to the buyer’s intent, ensuring your traffic hits a page that continues the story and makes the next step obvious. This includes CRO-led recommendations, lead form optimisation (where relevant), and conversion tracking so results can be managed properly.
Step 4
Manage – continuous optimisation that improves ROI
Once campaigns are live, we move into structured, ongoing optimisation. We test creative variations, refine audiences, adjust budgets and placements, and improve funnel performance to reduce CPL/CPA and increase lead quality over time. We also monitor delivery and fatigue, refresh messaging, and scale winning combinations. The result is consistent momentum – with performance improving through iteration, not guesswork.
Step 5
Measure – reporting that connects spend to pipeline
Paid social is only valuable if you can see what it drives. We provide clear reporting, proactive communication, and commercial insight – tracking performance against the metrics that matter, from CPL and conversion rate through to lead quality and pipeline contribution.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
Paid Social case studies
Arts University Bournemouth
77%
Less cost per lead
CIPHR – Paid Social
859%
increase in high-value conversions
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Resources
Paid Social Resources
FAQs
Frequently asked questions
Does Facebook Ads still work?
Yes – when campaigns are structured properly and creative is strong. Facebook remains a powerful platform for reaching targeted audiences and driving efficient conversions, especially when testing is consistent.
How quickly can Facebook Ads generate results?
Facebook Ads can generate results quickly, often within days. Performance improves over time as we test creative, refine audiences, and optimise the conversion path.
What’s more important - targeting or creative?
Creative is often the biggest driver of performance. Targeting matters, but creative is what earns attention, drives clicks, and persuades users to convert. We focus heavily on structured creative testing.
Do you run retargeting as well as prospecting?
Yes. We structure campaigns across the funnel – prospecting to generate new demand, and retargeting to convert high-intent users who didn’t convert the first time.
Do you help with landing pages?
We provide conversion-focused recommendations to improve landing page performance and reduce CPA. Where needed, we can support landing page creation through our wider team.
Do you offer flexible contracts?
Yes. We don’t lock clients into long-term commitments before value is proven. We work with flexible agreements that keep us accountable.
How do you report on performance?
We report on the metrics that matter – CPA, conversion rate, CTR, creative performance, and funnel efficiency. Where possible, we align reporting to revenue or pipeline contribution.
Can you work alongside our in-house team?
Absolutely. We can fully manage Facebook Ads, or collaborate with your internal team to support strategy, creative direction, testing, and optimisation.