Next level PPC strategy

A high-performing PPC strategy is more than just ad spend. Without the right structure, targeting, and optimisation, even the biggest budgets can fall short. At Common Ground, we build data-driven PPC strategies that cut through the noise, attract high-intent customers, and deliver measurable results.
How we can helpGet in touch

Why you need a PPC strategy

Without a clear strategy, PPC campaigns can burn through budget without delivering real value. Poor keyword targeting, irrelevant audiences, and weak messaging lead to missed opportunities and rising costs. 

Our PPC strategy services

Our 5-step PPC strategy approach

SEO Campaigns
Step 1

Discover

Launching PPC campaigns without a well-defined strategy can lead to wasted spend and poor performance. Many businesses struggle to target the right audiences, use the best keywords, or craft messaging that converts.

We start with deep market research, competitor analysis, and KPI alignment. This foundation ensures every decision is backed by data, setting your campaigns up for long-term success.

Step 2

Improve

Without continuous refinement, PPC campaigns can stagnate, leading to rising costs and diminishing returns. A lack of strategic optimisation results in wasted budget and underwhelming conversions.

We optimise ad placements, fine-tune keyword selection, and refine targeting strategies to improve efficiency, ensuring your budget is spent on high-value opportunities that drive revenue.

build
Step 3

Build

An unstructured PPC campaign can lead to disjointed messaging, irrelevant traffic, and poor conversion rates. If your ads aren’t tailored to your audience, your spend isn’t working for you.

We build engaging ad creatives, high-converting landing pages, and structured campaign frameworks to attract and convert the right customers, improving both click-through rates and ROI.

migrations
Step 4

Promote

Scaling PPC without a plan can lead to wasted spend and reduced efficiency. Expanding too quickly or targeting the wrong segments can derail campaign success.

We strategically scale your PPC campaigns by introducing new ad formats, expanding keyword targeting, and refining audience segmentation to drive sustainable, profitable growth.

measure
Step 5

Measure

Without clear performance tracking, it’s impossible to know what’s working and what’s not. Many businesses miss out on key insights that could refine their strategy and improve results.

We provide real-time reporting, detailed analytics, and continuous performance analysis. This ensures that every decision is backed by data, keeping your PPC strategy on track for success.

Get results

Why choose Common Ground for PPC strategy?

01

Expand your reach

We ensure your PPC campaigns reach the right people at the right time, driving high-intent traffic that’s primed to convert.
02

Max conversions

Clicks don’t equal revenue. Our strategies focus on turning engagement into meaningful business growth through data-driven optimisation.
03

Proven growth

We’ve helped businesses scale their PPC campaigns, lower their acquisition costs, and achieve long-term success through strategic paid search management.
Our Other Services
01

Google ads management

Maximise your ad spend and generate high-quality leads with our data-driven Google Ads management services. We create, optimise, and scale campaigns to the right audience.

02

PPC Consultancy

With Common Ground, you get tailored strategies, expert insights, and a clear roadmap to PPC success. We ensure every penny of your budget is spent efficiently to drive real business growth.

What Our Clients Say

quote
1740668491816

Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
1529342611293

Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
1735848475383

Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
1673549701593

Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
lindsay portrait

Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our PPC experts

1545235646854 222

Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
Connect on LinkedIn
Meet our team

Free ebook

6
View all resources

Resources

PPC Resources

See all resources

FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
Loading...