White Paper

Welcome to the SEO Buyers Guide!

Author:

Matthew Taylor
Matthew Taylor

Hello!

Taking on the right SEO agency for your business is a difficult decision.

If you do a Google search for an SEO Agency in the UK right now you get 181,000,000
results, that’s HUGE!

Within these results, you will find a range of companies offering SEO services
including:

● Specialised SEO agencies
● Full-service agencies
● Development agencies
● Freelancers
● and so many more.

As owners of Common Ground, an SEO agency, we come across companies looking to
improve their visibility, traffic, and revenue from SEO every day, and hear the same
questions being asked.

The SEO industry has a chequered history, with lots of people being duped when
choosing an agency and not getting the results that they were looking for. There are a
number of reasons behind this such as the agency chosen wasn’t right for them or
the budget being allocated to the campaign.

We want to change this!

We want to empower brands of any size to grow their business online through the
power of search.

Therefore, we have put together a comprehensive buyers guide for you to review when
making a decision on who to work with for your SEO campaign.

We hope that you find this guide helpful, regardless of who you decided to work with
to improve your company’s market share in search engines.

Thanks,

Dan & Matthew

Co-founders @ CommonGround.digital

Below, you will find a snippet of what this whitepaper has to offer. Simply sign up in the form to the right to get immediate access…

 

Table of Contents

 

1) What is SEO and How Does it Work? 8

2) What Are the Benefits of SEO? 15

3) How Much Does SEO Cost? 18

4) How Long Will it Take to See Results from SEO? 26

5) How to Calculate ROI from SEO? 31

6) In-house vs Outsourcing SEO? 40

7) How to Choose an SEO Agency or Consultant 46

8) What to Expect Working with an SEO Agency 59

9) Getting the Best Returns on Your SEO Investment 65

10) How to Maximise Results from Your SEO Agency 73

1) What is SEO and How Does it Work?

The online world is continuously growing – and fast! The total number of websites
worldwide is currently estimated to be around 1.85 billion, and around 56% of the
world’s population has access to the internet.

So, is it any surprise that it can be challenging to make your website visible to online
search engines like Google, Bing, Yahoo, and Baidu? Simply creating a basic website
and hoping for the best is not going to attract many visitors these days.

To rank at the top of the search results pages, you need to leverage the best
practices of Search Engine Optimisation (SEO).

stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let’s Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Newsletter

Sign up to our newsletter

Want the latest strategies, insights, and industry trends delivered straight to your inbox? Our newsletter cuts through the noise with actionable advice on SEO, PPC, and content marketing to help you stay ahead of the competition. No spam, just expert insights that drive real results. Sign up now.

Loading...