LIVE: Tuesday, June 24th / 11 AM BST
Search is evolving fast. Traditional SEO still matters, but it’s no longer the whole story. AI-generated results are now shaping how B2B buyers find and evaluate brands across Google, ChatGPT, Gemini, and Bing Copilot.
That means your brand’s visibility isn’t just about ranking anymore. It’s about being recognised, cited, and trusted by AI platforms that summarise results for your audience.
In this live session, we’ll explore how Generative Engine Optimisation (GEO) helps futureproof your search strategy. You’ll learn what GEO is, why it matters, and how forward-thinking marketers are already using it to stay ahead.
Whether you’re new to the concept or already feeling the shift, this session is packed with insights to help your brand adapt and thrive.
What You’ll Learn
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What GEO actually is and why it matters now
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How AI-generated search is changing user behaviour
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Why traditional SEO signals aren’t enough in an AI-first world
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What brands need to do to appear in AI results across platforms
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How to align content, authority and structure for better AI visibility
Our Speakers
Daniel Bianchini – CEO & Co-founder, Common Ground
Shane O’Hare – Client Partner, Common Ground
Jamie Adams – Marketing Manager, Common Ground (Host)
Who Should Attend
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CMOs, marketing leaders, and digital strategists in B2B organisations
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SEO, content and performance marketing leads
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Founders and business leaders focused on long-term growth
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Anyone who needs to keep their brand visible and competitive in evolving search environments
Why Register
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Get expert-led insight into the future of search
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Learn what to prioritise as AI reshapes brand visibility
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Walk away with practical next steps for your business
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Receive the full recording after the event to revisit or share with your team
Frequently Asked Questions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
Connect
More about the author
Daniel Bianchini
Co-founder & CEO
Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
